ADMA Forum 2007 Audio Sessions

KEYNOTE SPEAKERS - EVOLVE

8.30am - 9.00am
Rob Edwards, Chief Executive Officer, ADMA
"State of the nation address: the evolution of direct marketing."

9.00am - 10.00am
Bob Garfield, leading author, essayist, critic, broadcaster and editor of Advertising Age's 'Ad Review'
"Chaos 2.0: The Post-Advertising Age?"

11.00am - 11.45am
Ross Honeywill, Social Futurist and Managing Director, Neo Group
"NEO Power: the consumer breakthrough in direct marketing."

11.45am - 12.30pm
Alan Rosenspan, President, Alan Rosenspan & Associates
"The Power of You."

Stream A

2.40pm - 3.20pm
Blair Cooke, Marketing Manager – Direct Access, Fairfax Digital
Bribery, coercion and manipulation (or 10 ways to maximise customer loyalty)

4.20pm - 5.00pm
Austin Bryan, Chief Executive Officer, myhome.com.au and Chris Dimmock, Managing Director, Cogentis
Increasing your exposure with Search Engine Optimisation (SEO) in a Web 2.0 world

Stream B

2.40pm - 3.20pm
Grant Jennings, General Manager – Marketing, EziBuy Australasia and Paul O’Connor, Managing Director, Datamine
Creating predictive models for likelihood to purchase and expected level of spend

3.40pm - 4.20pm
John Bolton, General Manager – ANZ Products, ANZ New Zealand and Sally Carey, Director, Datamine
“Did you know…the lowest rate may not mean the lowest cost?” Smart analytics score a High 5 for ANZ

4.20pm - 5.00pm
Prakash Kuttikatt, Former Head of Customer Knowledge, Hutchison Telecommunications
Making analytics work – key success factors

Stream C

2.40pm - 3.20pm
Steven Greenway, Head of E-Commerce, Virgin Blue
Getting your marketing dollars to go further

3.40pm - 4.20pm
Tim Cooper, Customer Insights Analysis Manager – Customer Understanding and Support, Merck Sharp & Dohme
Accelerating marketing success through insight discovery – balancing strategic and tactical focus




Welcome to the ADMA Audio Sessions. All keynote sessions have been recorded and made available as audio streaming sessions, in both Windows Media Player and Real Player, and a mp3 download option Click on each speaker to launch the stream.

PROGRAMME OUTLINE

Day 1, Wednesday 27 June KEYNOTE SPEAKERS Evolve. Survival of the fittest.	Day 2, Thursday 28 June KEYNOTE SPEAKERS Innovate. Adapting to the new marketing landscape.	Day 3, Friday 29 June KEYNOTE SPEAKERS Expand. Increasing market share & customer value.


DAY 1, Wednesday 27 June
KEYNOTE SPEAKERS - EVOLVE 8.30am - 9.00am Rob Edwards, Chief Executive Officer, ADMA "State of the nation address: the evolution of direct marketing." 9.00am - 10.00am Bob Garfield, leading author, essayist, critic, broadcaster and editor of Advertising Age's 'Ad Review' "Chaos 2.0: The Post-Advertising Age?" 11.00am - 11.45am Ross Honeywill, Social Futurist and Managing Director, Neo Group "NEO Power: the consumer breakthrough in direct marketing." 11.45am - 12.30pm Alan Rosenspan, President, Alan Rosenspan & Associates "The Power of You." Stream A 2.40pm - 3.20pm Blair Cooke, Marketing Manager – Direct Access, Fairfax Digital Bribery, coercion and manipulation (or 10 ways to maximise customer loyalty) 4.20pm - 5.00pm Austin Bryan, Chief Executive Officer, myhome.com.au and Chris Dimmock, Managing Director, Cogentis Increasing your exposure with Search Engine Optimisation (SEO) in a Web 2.0 world Stream B 2.40pm - 3.20pm Grant Jennings, General Manager – Marketing, EziBuy Australasia and Paul O’Connor, Managing Director, Datamine Creating predictive models for likelihood to purchase and expected level of spend 3.40pm - 4.20pm John Bolton, General Manager – ANZ Products, ANZ New Zealand and Sally Carey, Director, Datamine “Did you know…the lowest rate may not mean the lowest cost?” Smart analytics score a High 5 for ANZ 4.20pm - 5.00pm Prakash Kuttikatt, Former Head of Customer Knowledge, Hutchison Telecommunications Making analytics work – key success factors Stream C 2.40pm - 3.20pm Steven Greenway, Head of E-Commerce, Virgin Blue Getting your marketing dollars to go further 3.40pm - 4.20pm Tim Cooper, Customer Insights Analysis Manager – Customer Understanding and Support, Merck Sharp & Dohme Accelerating marketing success through insight discovery – balancing strategic and tactical focus
	DAY 2, Thursday 28 June
KEYNOTE SPEAKERS - INNOVATE 8.30am - 9.15am Tony Surtees, CEO, Prime Digitalworks "Shoot the Marketing Manager – welcome to a brave new marketing function." 11.45am - 12.30pm Dr. Joseph Ciorciari, Lecturer, Program Convenor for Psychophysiology Biology of Individual Differences Research Unit Leader, Brain Sciences Institute - Faculty of Life & Social Sciences, Swinburne University of Technology "Personality, advertising and the brain - implications for marketers." Stream A 3.40pm - 4.20pm Michele Berkhout, Director, Direct Marketing Services and Anthony Hunt, Direct Marketing Strategist, Sema Becoming a hero for business - Sometimes your customers just don't know what's good for them 4.20pm - 5.00pm Gemma Garratt, Marketing Communications Manager, Optus B2B doesn't have to be boring! Producing high quality, impactful and effective B2B direct marketing Stream B 4.20pm - 5.00pm Fred Schebesta, Director, Freestyle Media Pty Ltd 5 killer online marketing techniques to supercharge your website traffic! Stream C 2.00pm - 2.40pm Nick Bolton, Sales and Marketing Director, Viocorp Engaging the consumer with the latest techniques in interactive marketing 2.40pm - 3.20pm Bettina Pidcock, Head of Marketing - Wealth, St George Bank Capturing more of the boomer market 3.40pm - 4.20pm Steve Fanale, Chief Executive Officer, MassMedia Studios Trigger-Based Digital Relationship Marketing 4.20pm - 5.00pm Adam McWhinney, Product Director - Local & Community, News Digital Media Leveraging your web presence to improve customer engagement - a case study
	DAY 3, Friday 29 June
KEYNOTE SPEAKERS - EXPAND 8.30am - 9.15am Regan Yan, Managing Director, Digital Alchemy Consulting "The runaway brain and the future of creative." 9.15am - 10.00am Katy Raines, Director, DixonRaines "Using CRM techniques to increase customer value." 11.00am - 11.45am Dicken Doe, Managing Director, Enzyme Insight Solutions "The Insight Imperative – getting your customers to drive your business." 11.45am - 12.30pm Peter Brandis, Head of Corporate Partnerships, WWF-Australia "Stalking sustainability - creating niche marketing opportunities." Stream A 3.40pm - 4.20pm Melissa Adameitis, Agency Services Director, Communicator Interactive Delivering a strategic & creative solution that runs across communication platforms & engages teens on their turf & their terms Stream B 2.40pm - 3.20pm Jon Maxim, Copywriter & Creative Director, The Maxim The agency is dead. Long live the client. 3.40pm - 4.20pm Gavin McLeod, Creative Director and Clint Bratton, Head of Direct Marketing, M&C Saatchi How clients can get the most from their agency’s creative department. Stream C 3.40pm - 4.20pm Alex Hall, Client Service Director, TigerSpike Laying the foundations for an effective mobile marketing strategy. 4.20pm - 5.00pm Ed Smith, CEO, CARSguide.com.au and Robbie Hills, Managing Director, 24/7 Real Media Getting your Search Engine Marketing right: Traffic vs ROI.