Welcome to the ADMA Audio Sessions.
All keynote sessions that have been approved for us to upload have been recorded and made available as audio streaming sessions, in both Windows Media Player and Real Player, and an mp3 download option.
Keynote session and afternoon stream presentations can also be viewed in PDF slide format again, for all those that have been approved for us to upload.
Day 1 - Wednesday 25 June
Keynote session (8.30am–12.30pm)
Engagement: creating connections that work
- 9.00am–10.00am
- Daniel Morel, Chairman and CEO, Wunderman Worldwide
- Customers as constituents
- 11.00am–11.45am
- Amanda McCluskey, Head of Sustainability & Responsible Investment, Colonial First State Global Asset Management
- Sustainability: driving long term shareholder value
- 11.45am–12.30pm
- Geoff Jones, Chief Executive Officer, Ticketek
- Harvesting value through strategic partnerships and customer engagement
Day 2 - Thursday 26 June
Keynote session (8.30am–12.30pm)
Insights: the power of customer information
- 8.30am–9.15am
- Ian Kennedy OAM, Chairman, Wunderman
- From intrusion to invitation
- 9.15am–10.00am
- Michelle de Souza, Head of Central Database, Help the Aged
- Creating a new income stream with an innovative data strategy—a case study
- 11.00am–11.45am
- Professor Adrian Payne (PhD, MSc, MEd, FRMIT, FCIM, FRSA), Australian School of Business, University of New South Wales
- Customer management from strategy to insight
- 11.45am–12.30pm
- Lee Boykoff, Director, Digital Media Analytics and Distribution, A&E Television Networks
- Boosting return on Ad spend with advanced Net Promoter segmentation
Day 3 - Friday 27 June
Keynote session (8.30am–12.30pm)
Channel complexity: results and measurement
- 8.30am–9.15am
- Tony Surtees, CEO, iPRIME—a subsidiary of Prime Media Group Limited (PRT)
- How to drive better value from your media and get you brand to have “persistent presence”
- 9.15am–10.00am
- Stephen Harvy, Group Manager—Yellow and Local Search, Sensis
- Come together
- 11.00am–11.45am
- Ken Burke, Chairman, Founder & Chief Evangelist, MarketLive
- Utilising social networks to drive customer’s acquisition
- 11.45am–12.30am
- Terry White, Chief Innovator, Amway Japan
- “You’ve got (real) mail!”—A discussion about channel complexity, ROMI, Media Mixes, and Metrics
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