Is it time for you to start creating thought leadership videos to boost your brand? All entrepreneurs and executives know that you need a strong brand to make your business succeed. But these days, you also need a personal brand to give a more unique spin on the thought leadership you have to offer your industry. However, executives and entrepreneurs tend to be busy — and that is an understatement. It can be hard to justify spending the time and resources on creating videos, but the payoff is enormous. Read on to find out more about thought leadership videos and how they can help you stand out as a leader in your industry.
At some point in the last year or two, you have probably watched a webinar, keynote speech, or interview with an industry expert. All of these are meant to share a new concept or idea with the purpose of educating the audience. This kind of video appeals to a wide range of audience members across virtually every industry. This are thought leadership videos, and the most popular ones inspire viewers to take action and challenge others to question their own methods.
Thought leadership marketing is similar to PR in that it positions you as an expert in your field. It involves delivering value to your target audience with engaging content. A compelling thought leadership video can make you an industry influencer by engaging your audience. This helps you establish more meaningful relationships with prospective and existing customers alike.
Check out this great example of a thought leadership video from Mark Kilens, the VP of Content and Community at Drift.
In a digital landscape where your audience is exposed to thousands of advertisements every day, it feels impossible to stand out. Thought leadership videos are one of the best ways for your brand to cut through the noise. By establishing yourself as an expert in your field and fostering trust between your brand and your audience, thought leadership can definitely help you make a name for yourself.
Here are just a few of the reasons why your company should produce thought leadership videos.
You can direct thought leadership videos to other businesses and consumers through geotargeting, optimization, and marketing automation. This way, you can put your message right in front of your target audience without having to leave the office.
When consumers or other business executives are making buying decisions for products or services, they often have a wide selection of vendors to choose from. A vendor that presents as an expert in their niche is more likely to be chosen. Give your business the credit and legitimacy it deserves by showing off the expertise and knowledge of your company executives. This gives consumers more faith in your brand.
Video content is extremely popular and extremely easy to share on platforms like Facebook, Instagram, Twitter, and LinkedIn. It’s a great way to deliver content of value and increase brand awareness on those platforms..
Because video content engages viewers for a period of time, website visitors watching video tend to stay on your sites or pages for longer. This lowers your bounce rate. According to content analytics compiled by Brafton, the bounce rate for video blogs is 34% lower than the rest of the site. You can easily measure the success of your videos in a variety of ways, including page views, click-through rates, and more.
One great benefit of thought leadership videos is that you can demonstrate products. If your company produces a new or unique product, have your CEO or another executive do a video explainer. A well-crafted video with a top executive can build trust in your brand and can maybe even become a viral success, garnering huge interest for your company. It’s also just a great way to deliver real value to your audience.
According to the annual Video in Business Benchmark report, 73% of B2B videos are less than two minutes long. This means that you don’t have to go all out crafting a feature-length film to get your customer’s attention. It’s much better to have a brief, well-made video hosted on an online platform where your audience can easily find it.
Videos have the power to grab attention and delight viewers, but they can also educate, persuade, and inspire an audience. More and more businesses are taking advantage of thought leadership videos. If it's time for you time for your company to do the same, Viostream can help. With features like geotargeting, advanced analytics and reporting, and detailed engagement scoring, you can connect with your customers by creating a story around your brand. Contact our customer support team to learn more about how Viostream's professional video hosting platform can help improve your business communications today.