Feb 28, 2023

Differences between Business Videos and Consumer Videos

In today's digital age, video content has become an essential part of any marketing strategy. However, there is a significant difference between video content created for businesses and video content created for consumers. In this blog post, we will explore the differences between these two types of videos.

Business Video Content

Video content created for businesses is typically designed to serve a specific purpose, such as promoting a brand, product, or service. It is created with a specific target audience in mind, and its main goal is to drive business results. These videos are often more formal in tone and typically use a more professional, polished approach.

The length of business videos tends to be shorter, typically between 30 seconds to a few minutes depending on the content being conveyed, such as sales or investor comms. This is because most viewers will lose interest after a certain amount of time, and the goal of a business video is to capture the viewer's attention and convey the message quickly and efficiently.

In terms of content, business videos often focus on the features and benefits of a product or service. They also may include statistics, data, and other information that helps to build trust and credibility with the viewer, such as testimonials from satisfied customers

Consumer Video Content

Consumer video content, on the other hand, is typically designed to entertain, inform, or even provide background noise for other activities. It is created with a broader audience in mind and is often more lighthearted and casual in tone and fills a far wider range of use-cases. The goal of consumer video content is dependent on the platform, creator, project and many other factors. Some videos may even have no goals in mind. Anything you can think of can apply in some way.

Consumer videos can either be longer or shorter than business videos, ranging from seconds to hours. If you also count live streaming, then consumer videos can theoretically last forever (or until the technology fails). Some videos can even go as far as being jokes and just consist of the same content looped on repeat and rendered into a file that plays back for days. The intent of the video is really what drives everything about the content, and creativity can be endless.

In terms of what that content can be however, videos can cover a wide range of topics. Everything from product reviews, unboxing videos, travel vlogs, tutorials on any subject, educational documentaries, video game playthroughs, dramas, movies, ambient sound and landscapes, memes, and more. It’s worth noting that perhaps a consumer in some of these assistance won’t align into what many consider as a business consumer, rather they are just people who consume content.

Production quality for consumer videos can vary widely. Some may be shot on a smartphone or webcam and will be uploaded by one person onto YouTube, while others may feature high-quality cinematography and special effects ranging all the way to Hollywood productions with budgets as high as $460 million. The production itself is a reflection of the intent of the content. Is the video designed to be a blockbuster film that will captivate audiences and generate profit, or is the video an abstract experimentation by a lowly artist just to see whether they can make the video at all?

Key Differences

In summary, the key differences between video content created for businesses and video content created for consumers are:

  • Purpose: Business videos are created to drive business results, while consumer videos are created to entertain, inform, educate viewers. Perhaps some consumer videos have no purpose and may not even be intended to be consumed? This depends on your definition of consumer.
  • Target audience: Business videos are created with a specific target audience in mind, while consumer videos are designed to appeal to a broader audience.
  • Tone: Business videos are typically more formal and professional in tone, while consumer videos are more varied in tone.
  • Length: Business videos are typically shorter, while consumer videos can be long or short.
  • Content: Business videos focus on communication, marketing, and financial growth, while consumer videos cover a wide range of topics and may include humour, personal stories, and other elements that connect with viewers.
  • Production quality: Business videos typically don’t drop too low in quality, but also may not have as much money injected into them as something like a blockbuster would. Meanwhile, consumer videos can vary widely in production quality.

How Viostream can help

With a better understanding of what typical business and corporate videos are aiming to achieve, you can see the importance of having a good distribution service to help you manage your content and your audience.

A platform like Viostream provides the necessary tools businesses need to reach their goals when producing video content. Whether you require advanced security or analytics reporting, Viostream has been built to fulfill your needs and provide value in the areas you need it.

Start a free Viostream account today and experience the ease of distributing your video content easily and securely

Brendan Sas
Brendan Sas is a digital designer and creator based in Sydney, Australia.
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