Video Produces A Positive ROI

“Perhaps most strikingly, 87% of video marketers reported that video gives them a positive ROI — a world away from the lowly33% who felt that way in 2015.”

Video Helps Users Understand Your Product Or Service

“94% of marketers agree that videos have helped increase user understanding of their product or service, with 43% reporting that video has reduced the number of product support calls their company has received.”

Build Brand Awareness

• Leverage storytelling to bring your brand to life.
• Develop buzz for your brand with a creative video strategy.
• Get in front of your target audience and get known.
• Use Viostream’s video social syndication to drive engagement and build a larger audience.
• Viostream’s Engagement Scoring gauge shows you what’s working, and helps you improve your video strategy.
• Use Viostream’s video analytics in your marketing to leverage data about real audience interests.

• Track response to Calls To Action within Viostream analytics.
• Create video campaigns based on real data.
• You can track individual users watching your video or repeat watchers of your videos. That makes it easy to design hyper-focused follow-up video campaigns.
• Capture leads by requiring user registrations for targeted live streaming events.

Video Heat Maps Give Real-Time Insights

• Viostream heat maps (like website heat maps)show you user’s behavior while viewing your video. Know how viewers engage with the videos you produce.
• The heatmap shows what parts of a video users rewatch, pause, or skip.
• Know where they scroll or click, and where they are experiencing errors.
• Most importantly, you can track where on the video most viewers drop off. That makes it easier for you to respond proactively.

Grab Attention With Live Streaming

• Use live streaming to create buzz and excitement about product announcements.
• Share the story of your business with live streaming.
• Create a series of live events that target the interests and needs of your audience.
• “Humanize” your company using live events so your audience feels like you’re “family”.
• Analytics show you exactly what your audience is interested in so you can more precisely target their needs. Take that information and create live events that your audience is delighted to engage with.

Bring Products To Life

• Use video to do product demonstrations thats how how your product is superior to the competition. Help consumers understand how your product works, and why they might want to buy.
• Showcase unique features of your product to excite potential buyers.
• Humanize your product and create audience engagement with creative video campaigns.
• Inject amusing, lighthearted, and compelling content into your video campaigns.
• Develop shareable video content that touches your audience.
• Directly track audience engagement measured on Viostream’s Audience Engagement gauge.

Embed Calls To Action Into Video

• Embed Calls To Action (CTAs) at exactly the point of the video where a viewer is ready to take action.
• Using video heatmap data, it’s easy to identify the ideal location in your video for the CTA.
• Tailor the CTAs to get audience segmentation.Let them self select what applies best to them.

Port Video Data Into Business Intelligence (BI) Tool

• Viostream is the only video platform that can export your video data into your BI tool.
• By being able to include your video data in your BI tool, you can get the full picture of your marketing campaigns. All the data can be viewed together. You’re no longer “piecing” the data together and attempting to see how video is performing compared to other marketing channels.
• With all the data in one tool, it’s easier to spot market trends and identify opportunities.