Video Marketing: The Complete Guide to Video Marketing
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    How to Use Video to Drive Sales for Your Company

    Video is an amazing medium that, when used correctly, can drive sales and transform your company. Even on a tight budget, a simple video can be all it takes to propel your company forward and achieve online success.

    That being said, there are thousands of individuals and businesses, entrepreneurs and small startups, and large multinational corporations and enterprises attempting to capitalize on the value of video for sales each and every day. Some possess the knowledge and insight to create video content that captures the attention of their audience, while others fall short of the mark, wasting their marketing dollars.

    If you haven’t had much luck with video content, or even if you are doing good but feel that you could be even more successful, consider the following guide for using video to drive sales for your company.

    Table of Contents:

    1. Why Video for Sales Is So Effective
    2. Keep It Simple
    3. Implement a Multi-Channel Strategy
    4. Know Your Audience
    5. Always Include a CTA
    6. Promote Your Products and/or Services
    7. Track and Test
    8. Use a Video Content Management Platform
    9. How Viostream Can Help

    Why Video for Sales Is So Effective

    Digital marketing strategies such as SEO and email marketing will always be effective components of a strong marketing campaign, but professional video marketing has become integral to any successful marketing strategy.

    In fact, most marketers now consider videos a key priority, with plans to increase video marketing spending over the course of the next year. Nearly 90% of marketers also confirm that video marketing delivers a strong ROI and is ideal for lead generation.

    Consider some additional astonishing statistics, and you’ll quickly realize why videos are so effective at driving sales conversions.

    • Consumers watch an average of 16 hours of video each week.
    • Social video generates 1200% more shares than text and image content combined.
    • Viewers retain 95% of a message delivered by a video, compared to just 10% when it is read in text content.

    Now that you know why using video for sales is important, here’s how to use it wisely, for optimum benefit.

    1) Keep It Simple

    The KISS method (keep-it-simple-stupid) doesn’t mean you should dumb down your video content. Rather, it means you should avoid too much fluff and unnecessary information that doesn’t resonate with your audience. Consider these tips to ensure your video stays focused:

    1. Write an outline before beginning.
    2. Does it hook the viewer within 5 seconds? That's about how much time you have before they click off.
    3. Tell a story that is authentic and relatable.
    4. Use closed-captioning for viewers who need or prefer to watch without sound.
    5. Close with your call to action.

    Stick to your message and deliver a call-to-action without making the video too confusing, and you’ll find it increasingly effective at converting sales.

    2) Implement a Multi-Channel Strategy

    Video is shared exponentially amongst viewers, so you’ll want to ensure it can be easily shared and viewed on multiple channels. This will serve to expand your reach, which, in turn, delivers a higher ROI.

    As you get ready to distribute your video, keep the following tips in mind:

    1. Make sure your videos are optimized for search engines.
    2. Publish on your website and blogs.
    3. Attach them to email newsletters.
    4. Share them with your audience on social media platforms.

    A video content management system like Viostream can help you develop a video publishing schedule and improve your video marketing efforts.

    3) Know Your Audience

    Your video content should appeal to your target market. If you haven’t already created a buyer persona, now is the time to do so. This, along with the research you’ve collected on your audience, should enable you to create video content that is informative, engaging, and effective.

    4) Always Include a CTA

    So you’ve done a great job getting your message across, but now what? Include a call-to-action in every video to propel the buyer forward on their customer journey. Videos with a CTA perform significantly better than those without.

    5) Promote Your Products and/or Services

    Consumers today appreciate a video that showcases a product or service much more than a simple text description or photos. In fact, many consumers make their purchase decisions after watching a video promoting the product. Make sure to properly showcase the features and benefits of the product so the viewer understands why they need it and what pain points it solves.

    6) Track and Test

    As with any marketing strategy, your video marketing campaign isn’t finished once the content is published. There's always something that can be improved, and tracking your results will show you how effective your videos are and where they fall short. It could be something as simple as the time of day you publish your videos or something more substantial such as making your message too confusing.

    Engage in A/B testing to get a better idea of how certain videos perform, which keywords worked better, and which ones deliver the stronger ROI. Track important metrics such as total views, play rate, click-through rate, and click conversion rate. Social media engagement metrics are also important since many videos are shared via social media platforms.

    Many video content management systems such as Viostream feature built-in analytics to aid you in this part of your video marketing strategy.

    7) Use a Video Content Management Platform

    A strong digital marketing strategy follows a strict schedule of content release. Your video content should do the same. And, as you begin working with video on a more frequent basis, you’ll want to utilize a video content management system (CMS) that enables you to keep your video assets easily organized. You can do this with Viostream, which offers a multitude of features that make working with and managing your video easier than ever.

    How Viostream Can Help

    Viostream is more than just a video content management system. It’s the leading Australian enterprise-grade video platform for government and business. Packed with features for advanced media management, security, accessibility, unlimited channel creation, and social syndication, Viostream enables you to take your video content marketing and creation to the next level.

    Don’t miss this opportunity to strengthen your video for sales strategy. Contact our customer support team to learn more about how Viostream's professional video hosting platform can help improve your business communications today.

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