Video has become one of the most popular ways that the public likes to consume media. Video platforms like YouTube and TikTok have skyrocketed in popularity since their creation. However, video isn't just a means of appealing to the public—it can also be a powerful business tool. Companies can use video internally for a wide variety of purposes, including educating their employees, holding remote meetings, and sharing important announcements. In fact, studies show that nearly 85% of enterprises use some type of video for internal communication today.
If you are curious about how you can harness video internally at your organization, the following list of 5 corporate video examples may help. These video types have been shown to be useful for organizations looking to better educate and train employees, as well as those who want more innovative ways to grow a healthy corporate culture. Download our free e-book Video for Training, Learning, and Development to learn more on how to train your employees with video.
When a new employee joins your team, it's important to onboard them—not only so that they know what they're doing at their job, but also so that they feel welcomed into the company and in-the-know about the general workplace culture. Onboarding is a specific process, and different from employee training; it's the time in which you invite a new employee to become part of the culture, teach them about your mission, share any company-specific language or jargon, introduce your company's vibe and aesthetic, and really take the time to make a new team member feel like they are valued—and like you are excited about having them there. Rather than having employees take time out of work to onboard each new hire, create an onboarding video for new team members to watch right as they embark on their work journey. An onboarding video can feature welcome messages for important people at the organization; explain daily routines; share a company "glossary" of special terms that are used around the office; give a sense of the perks of working at the company—and much, much more.
Big news at a company can feel anticlimactic or impersonal if it arrives in written form in someone's inbox. Make news feel more exciting by sharing video announcements of big company updates. If you announce big news via video, you can showcase your excitement about an upcoming change. You can also give a personal feel to the news when viewers can see your face and hear your voice, and this can help viewers feel more invested in and connected to what you're speaking about.
The COVID-19 pandemic forced many companies to go remote. Those that wanted to continue to function despite lockdowns utilized video in order to keep companies running and engage both customers and employees despite geographical distance. Even after the crisis, companies can use videos to continue to live stream events, which employees can attend from afar. These videos can usually be recorded and stored for team members to watch later, so that no team member misses an event—even if they can't catch it in real-time. Virtual events are powerful because audiences are looking to attend them. Studies show that 80% of virtual event attendees come for an educational experience, and many also seek an opportunity to network.
Training can be a timely and costly endeavor for organizations that regularly need to teach team members new skills and practices. Training is a process that is geared towards employees who are mid-career, or who already have some experience working at your company and know the ropes. To improve your training, consider doing training by video. A study showed that 74% of companies use video as their main training method. Video training can help people improve their skills, teach them new practices at the company, or sharpen their knowledge in one area of business. Company training should happen somewhat regularly for employees to make sure they are constantly improving at work, and staying on top of how to best serve your clients or customers. Cut down on the time and money it costs to train employees by using training videos instead of live in-person training sessions. Recording educational videos to teach team members new concepts is convenient because employees can learn at their own pace and make sure they're retaining all the information they need. They can be also reused each time you need to train someone in the specific area a video covers, so you don't have to depend on a team member to deliver the same lessons over and over again.
Every organization has its own values, goals, and mission. It's important that every team member know about these values so that they're well-versed in the company's guiding principles, and so that they can not only uphold these principles, but educate the public about them as well. Teach your new employees about company values via a video that explains each, or refresh current employees' minds by having them watch a video you create. Video is a powerful way to stir emotions in viewers, and emotion can help employees connect to your company's mission—and see WHY your values are the ones that you've chosen. A good understanding of company values can help employees further your brand and focus in on the right tasks, activities, and goals at work.
If you want to harness the power of the corporate video examples above, consider using Viostream. A leading enterprise and government video streaming platform, Viostream is a popular solution for both external video marketing tactics, and for internal video to help educate and update company employees. You can test out different corporate videos to help engage and entertain your team, then gauge how video can help you grow into a more cohesive, unified, and effective company.
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