Corporate Communication
May 25, 2023

Enhance Your Investor Relations with Live Streaming

Conveying information to you investors through the digital realm is paramount to modern business communications. On-demand videos are a great tool to distribute information, and live streaming takes that even further by allowing that information to be presented in real time, even allowing audience response simultaneously.

Why Live Streaming Matters for Investor Relations

In today's fast-paced business environment, investors expect prompt and effective communication from companies. Live streaming offers a dynamic and interactive way for businesses to engage with their investors, providing them with real-time updates and fostering trust and collaboration. Here are some benefits of incorporating live streaming into your investor relations strategy.

Real-Time Communication

Live streaming enables companies to disseminate updates, financial results, and other critical information to investors as it happens. This real-time communication helps investors make informed decisions and allows businesses to respond to investor concerns immediately.

Increased Engagement

Investors are more likely to engage with live streaming content compared to static content, such as emails or text-based reports. Live streaming provides a more immersive experience, with the opportunity for investors to ask questions and interact with company representatives directly.

Enhanced Transparency

Live streaming fosters trust and transparency between companies and their investors. By providing real-time updates and addressing investor concerns directly, businesses can demonstrate their commitment to open communication and ethical practices.

Viostream: A Powerful Live Streaming Solution for Investor Relations

Viostream is a versatile and feature-rich video hosting platform with live streaming and event hosting capabilities that you can use to enhance your investor relations. By leveraging Viostream's advanced capabilities, companies can deliver high-quality live streams to their investors, ensuring smooth and stable communication to drive success.

Easy Setup and Integration

Viostream simplifies the live streaming process with its user-friendly, yet deep user interface. With support for RTMP, Viostream can be easily configured with popular streaming software, ensuring a hassle-free setup for businesses.

High-Quality Streaming

Viostream guarantees high-quality live streaming by optimizing video playback for various internet connections and devices. This ensures that investors can access and view live streams without any disruptions, regardless of their location or device.

Advanced Security Features

Investor relations communication often involves sensitive information. Viostream prioritizes security by offering advanced features such as password protection, IP, domain, and geo whitelisting, viewer registration, and SSO. These features ensure that live streams are accessible only to authorized viewers, safeguarding vital business data.

In-Depth Analytics

Viostream's comprehensive analytics tools allow businesses to track viewer engagement, monitor the success of their live streams, and gain valuable insights into investor behavior. This data can be leveraged to optimize future live streams and improve overall investor relations strategies.

Tips for Successful Live Streaming in Investor Relations

To harness the full potential of live streaming for investor relations, businesses should follow these best practices:

Plan and Promote Your Live Stream

Ensure that investors are aware of your live stream by promoting it through various communication channels, such as email and social media. Provide clear information on the date, time, and agenda of the live stream, and encourage investors to register in advance. Viostream’s event pages can be sent out early and provide the viewer to register in advance while also booking their calendar.

Test Your Setup

Before going live, conduct a thorough test of your streaming setup to identify and resolve any technical issues. This will ensure a smooth and professional live streaming experience for your investors.

Encourage Interaction

During the live stream, encourage investors to ask questions and provide feedback. This interactive element will keep investors engaged and help businesses address any concerns in real-time.

Follow Up After the Live Stream

After the live stream concludes, follow up with investors by sharing a recording of the event and addressing any unanswered questions. Viostream’s on-demand component will allow you to integrate your VOD stream recording straight into your existing event page after the fact.


Live streaming is a powerful tool that can significantly enhance investor communications. By leveraging Viostream's advanced features and following best practices, businesses can foster trust, transparency, and engagement with their investors, ensuring smooth communication and paving the way for long-term success.

Sign up for a free Viostream account today.

Stuart Auld
Stuart Auld (Head of Infrastructure) is a multi-disciplinary engineer with broad-ranging experience at executive level delivering operational best practice across customer engagement, technology, change management and process improvement.
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