Internet users watched 1.1 billion hours of live video in 2019, making it the most effective communication medium for companies that want to connect with customers and clients. Live video streaming interests viewers like no other channel of communication, providing ample engagement, collaboration, and asynchronous communication opportunities. But how do you stream live videos online? In this guide, learn how to live stream like a professional with the internet's best tools.
You only need four things to start live streaming:
You can use any camera you like to live stream. It doesn't have to be a fancy device. Your smartphone or tablet will record your stream, or you can invest in a DSLR camera for better picture quality.
The same advice goes for your microphone. Higher-end mics produce better-quality audio, but most models will record your voice for your stream just fine. Nowadays, you can get a decent handheld, wireless, or USB microphone for AUD$130 or less. To make things easier, we recommend purchasing a mic that you can plug directly into your camera/visual recording device so your video encoder processes both audio and visuals simultaneously.
A video encoder takes the video and audio signal from your camera and converts it into a usable format for the live streaming platform you decide to use. There are hardware and software encoders (Wirecast, Open Broadcaster Software, etc.) available.
This is where your viewers watch your video online. It does this by taking your encoded video and broadcasting it. There are loads of live streaming platforms out there. Here are some of the most popular:
Each of the above has specific instructions for connecting your recording equipment to their platform before you stream content to the world. The process is relatively straightforward once you have the correct equipment.
Note: These platforms are free to use, which is nice if you want to live stream very basic videos. But what happens if you need to impress clients with branded corporate content? Or create videos solely for residents in your community? Or generate inspirational education content? You'll need to look for a live streaming platform that comes with advanced security, sharing, and media management features. But more on this topic later.
Viostream is an online video platform solution for businesses that want to live stream content to customers and clients across Australia and beyond. Used by organisations across the country for almost 20 years, Viostream provides a broad range of live streaming features:
You will also find security and media management features not available on free services like YouTube, including branded video galleries. Plus, you can generate valuable insights into your live videos with real-time analytics from Viostream.
Check out a full list of Viostream's features.
Learning how to live stream is pretty simple for most companies. All you need is some creative ideas and four basic pieces of equipment: A camera, microphone, encoder, and live streaming platform. Once you have all these elements, you can broadcast all kinds of content to the world.
Viostream is a top online video platform for businesses and governments, with an entire suite of security, analytics, asynchronous communication, and media management features you won't find on free services like YouTube. Contact our customer support team to learn more about how Viostream's professional video hosting platform can help improve your business communications today.
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