How to Live Stream—The No-Nonsense Guide
Internet users watched 1.1 billion hours of live video in 2019, making it the most effective communication medium for companies that want to connect with customers and clients. Live video streaming interests viewers like no other channel of communication, providing ample engagement, collaboration, and asynchronous communication opportunities. But how do you stream live videos online? In this guide, learn how to live stream like a professional with the internet's best tools.
Table of Contents
- Get Started with Live Streaming: What You Need
- Do's and Don'ts of Live Streaming
- How Viostream Helps
Get Started with Live Streaming: What You Need
You only need four things to start live streaming:
- A camera (digital camera, smartphone, tablet, etc.)
- A microphone
- A video encoder (the programme that converts visuals into the correct format for live streaming)
- A live streaming platform like Viostream to upload, broadcast, and share your live streams online
You can use any camera you like to live stream. It doesn't have to be a fancy device. Your smartphone or tablet will record your stream, or you can invest in a DSLR camera for better picture quality.
The same advice goes for your microphone. Higher-end mics produce better-quality audio, but most models will record your voice for your stream just fine. Nowadays, you can get a decent handheld, wireless, or USB microphone for AUD$130 or less. To make things easier, we recommend purchasing a mic that you can plug directly into your camera/visual recording device so your video encoder processes both audio and visuals simultaneously.
3) Video Encoder
A video encoder takes the video and audio signal from your camera and converts it into a usable format for the live streaming platform you decide to use. There are hardware and software encoders (Wirecast, Open Broadcaster Software, etc.) available.
4) Live Streaming Platform
This is where your viewers watch your video online. It does this by taking your encoded video and broadcasting it. There are loads of live streaming platforms out there. Here are some of the most popular:
- Facebook Live
Each of the above has specific instructions for connecting your recording equipment to their platform before you stream content to the world. The process is relatively straightforward once you have the correct equipment.
Note: These platforms are free to use, which is nice if you want to live stream very basic videos. But what happens if you need to impress clients with branded corporate content? Or create videos solely for residents in your community? Or generate inspirational education content? You'll need to look for a live streaming platform that comes with advanced security, sharing, and media management features. But more on this topic later.
Dos and Don'ts of Live Streaming
- Do think about the picture quality of your stream. Stream videos in a brightly lit room with few distractions in the background. You'll look much more professional.
- Do think about the audio quality. Stream your videos in a quiet room (where possible) to eliminate unwanted background noise.
- Do think about the content of your video before you go live. You don't have to write a full script, but give some thought to what you want to say before you go live. Do a quick test broadcast before you start.
- Do come up with some creative content ideas for your live streams. Create how-to guides, discussions, or educational videos. Ultimately, it's up to you, but think outside of the box!
- Do think about privacy. Some free live streaming platforms won't provide your business with the security it needs, leaving the door open for unauthorised access and sharing. You don't want your video to wind up embedded on a website with which you are not (and don't want to be) associated.
- Don't worry about creating an elaborate studio setup. The continued success of video influencers prove anyone can create powerful live videos no matter their resources as long as their content resonates with their audience.
- Don't forget to interact with your audience. Engage. Ask questions. Get viewers involved. It makes the content more interesting and will help the viewer remember you.
- Don't stray too far from your Wi-Fi signal. (If you rely on Wi-Fi for live streams.) Your connection might flake if you do.
- Don't forget to turn your camera off after you've finished streaming!
How Viostream Helps
Viostream is an online video platform solution for businesses that want to live stream content to customers and clients across Australia and beyond. Used by organisations across the country for almost 20 years, Viostream provides a broad range of live streaming features:
- Live sharable URLs
- Embedded live streams
- Registered viewers
- Presentation compatibility
- Create multiple live streams
You will also find security and media management features not available on free services like YouTube, including branded video galleries. Plus, you can generate valuable insights into your live videos with real-time analytics from Viostream.
Check out a full list of Viostream's features.
Learning how to live stream is pretty simple for most companies. All you need is some creative ideas and four basic pieces of equipment: A camera, microphone, encoder, and live streaming platform. Once you have all these elements, you can broadcast all kinds of content to the world.
Viostream is a top online video platform for businesses and governments, with an entire suite of security, analytics, asynchronous communication, and media management features you won't find on free services like YouTube. Contact our customer support team to learn more about how Viostream's professional video hosting platform can help improve your business communications today.