Mar 1, 2022

The Importance of Video Editing

The importance of video editing is the foundation when producing videos and films. Whether you’re making a music video, a marketing campaign video, a corporate video, or any other type of video, the creation process goes through 3 different stages: Pre-production, Production, and Post-production. Post-production is primarily about editing the video, and is the last chance to make everything flow before you release it to the world.

The proper editing process can drastically change and enhance a video’s general quality. Let’s take a closer look at the importance of video editing and why it needs to be a core component of your video marketing strategy.

What’s the Importance of Video Editing?

Video content is extremely popular and easy to share on platforms like Facebook, Instagram, Twitter, and LinkedIn. It’s a great way to deliver content of value and increase brand awareness on those platforms. You can put your message right in front of your target audience without ever having to leave the office. Nearly 85% of consumers said a brand’s video helped them make a decision to purchase a particular product.

In order to create great content, you need to make sure you prioritize the final edit. "Video editing" is mainly the process of cutting different portions of footage in a sequence to tell a story or deliver a message. Once you have some beautifully edited videos, make they’re hosted on an online platform like Viostream to effortlessly deliver them to your audience.

You also have the option to complete the video editing process in-house or through outsourcing, but which should you choose? Book a consultation with Viostream to discuss your next project.

What Does Video Editing Do?

The importance of video editing isn't always immediately apparent because the work happens behind the scenes for most people. But talented video editors can turn some basic video clips into an excellent marketing tool that can attract new customers and retain existing ones. Your team might be great at shooting smart, thoughtful footage, but if that footage doesn't come together in a way that makes sense and flows smoothly, your message will be lost.

Here are some of the ways that understanding the importance of video editing helps improve a video.

Smooth Flow

Whether your edit is long or short, you need it to flow together seamlessly to make it easy for viewers to watch. Shooting a video usually requires several different takes of each scene in order to get the best shot. Sometimes unexpected things happen during a shoot, like someone skipping over a line or recites the wrong word, or perhaps you encounter some technical difficulties. Whatever the mishap, make sure you shoot extra footage to cover these hurdles. Video editors work with all the different takes, cut the unwanted and unusable parts, and organize them into the narrative that you have established. The editor works with the director, producer, and others, to create a flow that engages the audience.

For long form videos, being able to chapter your video in the player is a powerful tool to help your audience easily navigate through to the exact information they’re looking for in the most efficient manner possible. Viostream provides these easy tools to set up your video for success.

The Perfect Cut

Cutting footage naturally is imperative to make sure your video flows. A bad cut is easily recognizable and off putting, while the perfect cut will go unnoticed to the audience since it will feel completely natural. 

By getting the right cuts in individual scenes, as well as cutting smooth scene transitions, a talented editor can completely control the pace of the film. When the pace has a clear direction, it levels up your content and opens up new avenues thanks to the engagement. With this strong foundation, editing can move into visual effects and sound design.

Seamless Sound Editing

When we talk about video editing, most people immediately think about cutting the visual parts of footage, but editing the visuals doesn’t mean that the audio flows together automatically. 

A good editor will be cognizant of the audio track as much as the video track, and in some situations, even more so. Being slightly off with audio timing, especially with dialogue, is even easier to pick up on than with the visual cut. Humans are excellent at discerning natural speech and thus it becomes the anchor holding a scene together. This is especially true in video content outside of entertainment; such as with communication, educational, or marketable content.

Adding in additional sound effects and music will also help fill up the awkward pauses or breaks between dialogue. These additions go further than just filling space however, as the audio by itself can direct the entire mood and atmosphere of a scene.

How Viostream Can Help

Video is one of the most effective forms of communication, accounting for over 82% of all internet traffic and is expected to keep growing in popularity. They have the power to grab the attention of your audience, but only if they are thoughtfully made. With the right kind of video editing, you can use video to educate, persuade, and inspire your team and your audience.

Professional Video Editing Services
Viostream's creative team can help you deliver your message with professional looking business videos.

Once your videos have been edited, Viostream can help you deliver them to your audience by allowing you to quickly share or embed them into your own websites. Viostream is a premium, enterprise-grade video hosting platform for all forms of business, including enterprises, startups, government organizations, and educational institutions. Contact us to learn more or start your free account now and test the platform for yourself.

Brendan Sas
Brendan Sas is a digital designer and creator based in Sydney, Australia.
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