The importance of video editing shouldn't be underestimated when producing videos and films. Whether you’re making a music video, a marketing campaign video, a corporate video, or any other type of video, it generally goes through 3 different stages: Pre-production, Production, and Post-production. Post-production is primarily about editing the video, and is the last chance to make everything flow before you release it to the world.
The proper editing process can drastically change and enhance a video’s general quality. Let’s take a closer look at the importance of video editing is and why it should be a core component of your video marketing strategy.
Video content is extremely popular and easy to share on platforms like Facebook, Instagram, Twitter, and LinkedIn. It’s a great way to deliver content of value and increase brand awareness on those platforms. You can put your message right in front of your target audience without ever having to leave the office. Nearly 85% of consumers said a brand’s video helped them make a decision to purchase a particular product. Having video content that you can share within your business as well as videos that you share with your customers will help give you an edge in today’s market.
But in order to create great content, you need to make sure you prioritize the final edit. "Video editing" is the process of combining different portions of film in sequence to tell a story or deliver a message. With a proper understanding of the importance of video editing, you can make sure you have plenty of brief, well-made videos hosted on an online platform like Viostream, where your audience can easily find them.
The importance of video editing isn't always immediately apparent because the work happens behind the scenes. But talented video editors can turn an okay video for your business into an excellent marketing tool that can attract new customers and retain existing ones. Your team might be great at shooting smart, thoughtful footage. But if that footage doesn't come together in a way that makes sense, you message will be lost.
Here are some of the ways that understanding the importance of video editing helps improve a video.
Whether your film is long or short, you need it to flow together seamlessly to make it easy for viewers to watch. Shooting a video usually requires several different takes of each scene in order to get the best shot. Sometimes things happen in a video like someone skips a line or uses the wrong word, or a light goes out and you have to replace it. Whatever the mishap, it always helps a team realize the importance of video editing. Video editors work with all the different takes, cut the unwanted parts, and organize them into the flow that you have established. The primary goal of editing is to make the video as smooth and organized as possible, and the editor works with the director, producer, and others, to create that flow.
A big part of the importance of video editing is all about making the best cuts to get the flow right. Cutting means choosing a start and an end time of a scene and trimming it to include just that amount of footage. To make a video flow perfectly, the video editor has to cut shots at the perfect time. If they cut it too soon, it can cause a sudden stop that can be very jarring for the audience. If it’s cut too late, you might end up with a shot that goes on far too long with unnecessary content.
When your video is complete, you will want a top-notch professional hosting platform from which to share it. Viostream is one of the best choices for businesses and governments to display their video content in a secure, customizable platform. Start your free trial and test it out free for 14 days.
Transitions also serve to highlight the importance of video editing. Without transitions, you end up with a film that jumps from one scene to the next, interrupting the flow and making the video seem cheap and low-budget. Video editing helps make these transitions look smooth and seamless. Transitions and cutting help to control the pace of the film. When the pace is under control, it creates a truly enjoyable viewing experience. Then the editor can move on to more nuanced types of editing.
When we talk about video editing, most people immediately think of the visual parts of the film. But editing the visuals doesn’t mean that the audio flows together automatically. Video editing requires that the editor adjust the volume levels and synchronizes audio clips with the video clips throughout the film. This type of sound editing makes a video flow exactly as it needs to. It helps set the tone for the film and creates atmosphere. The importance of sound editing cannot be underestimated and is all part of the video editing process.
Video is one of the most effective forms of communication, accounting for over 82% of all internet traffic and is expected to keep growing in popularity. They have the power to grab the attention of your audience, but only if they are thoughtfully made. With the right kind of video editing, you can use video to educate, persuade, and inspire your team and your audience.
Once your videos have been edited, Viostream can help you deliver them to your audience. After all, we know the importance of video editing. Viostream is a premium, enterprise-grade video hosting platform offering video storage and sharing services for enterprises, startups, government organizations, and educational institutions. Contact us to learn more or start your free trial now and test the platform for yourself.
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