In 2020, 92% of organizations said that video is an important component of their marketing strategy. Bad-quality audio and visuals, however, often reduce the impact of marketing campaigns. That's why organizations like yours need to invest in the right technologies like video encoding and a powerful online video platform.
This tutorial tells you how to increase the quality of a video in a few simple steps.
A good-quality video starts with your camera and microphone. Older cameras and most smartphone cameras won't provide the quality you require for corporate and customer-facing videos, so invest in a device that records crystal-clear visuals that resonate with your audience. The same goes for your microphone. Pick a device capable of recording high-quality audio.
You don't have to spend thousands of dollars on a new camera or microphone. However, you should invest in tech that lets you live stream and create on-demand videos for your audience. When buying a new camera, think about sensor size, which influences picture quality. Typically, the bigger the camera's sensor, the more light it can capture. Regular digital cameras have sensor sizes that range from 43.8 × 32.9 mm to 53.7 × 40.2 mm. Download our free e-book Live Streaming Guide to jumpstart your video content creation.
Many businesses invest in SLR or DSLR cameras that provide better resolution, clarity, and sharpness than regular digital cameras. For even better visuals, consider a DSLR camera with 4K.
Various recording techniques improve audio and video quality:
Don't worry if you make a few mistakes. The latest video editing software can sometimes improve audio and visual quality. You can connect your camera to your computer and adjust the audio-visuals as required. Also, use software to remove unwanted sections of your recording or add transitions and effects to create a more compelling narrative. Some of the most popular video editing programs include:
Pro-tip: Sometimes, you can adjust the settings on your camera to improve video quality. The latest cameras have various filters and effects that improve sharpness or make video images 'crisper.' Alternatively, use a filter that softens or smooths the video image to reduce graininess. Try different effects on your camera and choose the ones you like best.
Once you have recorded and edited your video, you need to upload it to the internet so people can watch it. Unfortunately, this essential step often reduces audio-visual quality. That's where a video encoder comes in. It's a piece of technology that converts your video into the correct format for live streaming or on-demand video in a process called 'transcoding.'
You can buy physical video encoders or use video encoding software. Physical encoders are typically more expensive but might produce better results. When considering software, there are both free and paid-for tools on the market. Some of these include:
Once you have encoded videos into the correct format, you need to host your content on an online video platform. Here are some tips:
Viostream preserves video quality after the recording and encoding processes so everyone can view your videos the way you intended. The latest 4K/HTML5 video technology optimizes audio-visuals for better external and internal communications, and you can measure the success of your content with platform metrics. It's no wonder businesses and governments have used Viostream for almost 20 years. Start your free trial with us here.
Are you looking for information about how to improve the quality of a video? Invest in a good camera and microphone, think about recording techniques, use a video encoder, and choose an online video platform built for growing enterprises. Viostream makes it simple to share high-quality videos with customers, clients, and partners. Now you can benefit from unique video management features such as branded video galleries and real-time metrics.
Create better-quality videos and share them with the world. Start your free trial today.
Remote employees require different training methods. This list of the best user onboarding software for remote employees can help with your onboarding process.
Learn how to set up live stream chats for your next streaming event, and why you should use Viostream to connect with your audience.