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Marketing
November 9, 2021

Brendan Sas

Table of Contents

    6 Types of Instructional Videos

    Instructional videos are the ideal medium for providing employees or students with learning, training, and educational content. More engaging than textbooks, and more visual than emails, videos help viewers learn and retain information in an engaging manner. This makes them exponentially more effective as a training tool, and can also serve as great pieces of evergreen content to boost your digital marketing ROI and attract new potential customers.

    Choosing the right type of instructional video to convey your message is almost as important as the message itself. Depending on the information you are trying to present, the right type of instructional video will serve your efforts better than others. Consider the following popular video types to help you better determine what you should use to help you accomplish your goals.

    1) Explainer Videos

    As one of the most popular and effective types of instructional videos, explainer videos can explain a wide variety of topics. Put simply, an explainer video is a short, engaging piece that explains a particular product or service. Typically used to provide a visual illustration of product use or how a service might benefit you, explainer videos come in many forms. Animation, live-action, moving illustrations, and many more examples of explainer videos are all over the Internet.

    The animation or live visuals engage the viewer and better explain complex ideas or instructions. They can even explain business concepts or a company’s overall brand philosophy. Explainer videos get to the point quickly and are usually no longer than 90 seconds.

    2) Micro Videos

    These short videos provide instruction, information, or explanation about one specific topic. Lasting only about a minute at the most (and usually much less), micro videos convey a message in a simple yet engaging manner, appealing to an audience with short attention spans but a desire to learn about something quickly.

    Micro videos are most feasible when you want to present information on a simple topic in a few steps, such as explaining software features. Micro videos are quick and easy to produce, require little editing, and are cost-effective. For related topics, you can create a series of micro videos that viewers will happily watch in rapid succession.

    3) Training Videos

    Training videos are ideally suited for onboarding new employees and introducing new hires to your company culture. They can also teach current employees new workplace skills, such as how to use a new software application. Training videos also cover important workplace topics, such as how to practice critical cybersecurity protocols.

    Training videos can be produced using several techniques, but typically include either footage of actual employees providing instruction or showcasing how to perform certain job functions. They can also include animation and voiceovers, or a combination of everything. They are especially useful in providing instruction to remote workers.

    Because training videos are typically meant for employees, and not the public, they are usually not published on YouTube or other free video hosting sites. It is beneficial to use a professional video management platform for managing, hosting, and streaming training videos.

    4) Video Tutorials

    Another common type of instructional video, tutorials provide instructions using a series of easy-to-follow steps. These videos are typically longer than explainer videos or micro videos, ranging in length from 2 minutes to 10 minutes.

    Tutorials engage the viewer while providing instruction by using live-action demonstrations, voiceovers, animations, annotations, or screenshots and recordings. These videos are more time-intensive to create but can be extremely beneficial in providing instruction about many complex topics or more difficult to perform tasks.

    5) Screencasts

    These videos are ideal for showing individuals how to use various software application features. Screencasts can be made fairly easily and are very inexpensive, as they are essentially just a recording of the actions being performed on a computer monitor screen. Instructors can use screencasts to teach students how to sign in to a remote learning workspace, or an employer could use a screencast to show employees how to use collaboration software.

    6) Video Presentations

    Not everyone can attend or view a lecture or presentation when it is first performed. Video presentations are just recordings of the presentation that can then be viewed at any time in the future by those who need or want to see it. Understandably, these types of instructional videos are typically much longer than any of the videos mentioned above, and usually consist only of an individual giving a presentation on stage, and so is not likely to be as engaging. They require a larger investment of time and attention from viewers, but do serve a valuable instructional purpose.

    How Viostream Can Help

    Now that you know more about the different types of instructional videos and when to use them, you can get started creating your own. Just remember that before creating each video, you should have a goal in mind and a script to follow, so that you can make sure your video stays on topic and conveys your message in a manner that resonates with your audience.

    Viostream is the premier video management platform that's capable of delivering solutions tailored to your organization. We provide the tools and features needed to simplify the video process so you can focus on delivering the most effective lessons. Our enterprise-grade video management platform features robust analytical tools, live streaming, dedicated video portals, and much more. Contact our support team and we'll help you find the right plan for your hosting needs.

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