Internal and external communications are two integral pieces of any business. For a business to be successful, both types of communication need to work together seamlessly. This blog post will discuss four critical ways internal and external communications can work together to help your business thrive.
What is Internal Communication?
Internal communication allows employees to exchange information and ideas and stay up-to-date on company news, developments and projects.
When used effectively, internal communication can be a powerful tool for organizational success. One important use of internal communication is to align employees with the company's goals and objectives. By sharing information about the company's plans and goals, managers can ensure that everyone is working towards the same objectives. In addition, regular communication can help build team spirit and foster a sense of unity within the organization.
Increasingly, companies are using video communication as an internal communication tool. On-demand video allows employees to share and showcase information in detail, regardless of location. This type of communication can be particularly useful for training sessions.
What is External Communication?
External communication is the exchange of information and ideas with people outside an organization, such as customers, clients, or the general public. Businesses must communicate effectively with their external audiences to build and maintain relationships.
Many external communication channels exist, including advertising, public relations, and customer success. Therefore, businesses must carefully select the best channels to reach their target audiences.
Video communication is one of the most popular and effective forms of external communication. It allows businesses to connect with their customers and build relationships in a more personal way.
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Making Internal and External Communications Work Together
There are four main ways that internal and external communications can work together to help your business. Let's take a look at them here:
Create a Clear and Consistent Message
Both types of communication need to be clear and consistent to create a cohesive message. When internal and external communications work together, they can help to create a strong and positive image for the company.
Videos can break down information to digest easier, providing good training opportunities for employees, and then using that information to market externally.
For example, imagine a customer sees an ad for a new product and then contacts customer service to ask a question. If the customer service team doesn't know enough about the new product, or if they are using different messaging to talk about it, this can create confusion and mistrust. On the other hand, if the customer service team can answer questions confidently and provide consistent messaging about the new product, this will create a positive impression of the company.
Create a Two-Way Flow of Information
For communication to be effective, it must be clear, concise, and timely. Both internal and external communications are essential for ensuring that everyone is on the same page and that there is a two-way flow of information.
When internal and external communications work together, they can help create a system where information flows freely between all parties. Employees need to be able to give feedback and ask questions to ensure that they understand the company's plans. Likewise, customers and clients need to be able to provide input on their needs and expectations.
For example, if a company is going through a merger, keeping employees updated on the process and what it means for them is essential. At the same time, external communicators must be aware of the situation to provide accurate information to customers, investors, and other stakeholders.
Get Feedback on Drafts or Prototypes
Internal communications can help improve external communications by providing additional feedback on drafts or prototypes. This can help ensure that the final product is clear, concise, and accurately reflects the desired message.
Additionally, internal communications can help identify potential issues or concerns that may not be apparent from an external perspective.
For example, let's say you're working on a new website. You can ask employees to create videos of them using the website to get their feedback on the design, navigation, and content. This can help you ensure that the website is user-friendly and contains the information that employees need. At the same time, you can use external communications to test the website with a different user group, your customers, and get their feedback.
Provide a Better Understanding of Customer Needs and Wants
External communications can help to provide a better understanding of customer needs and wants. This feedback will then directly flow through the internal communication system where it can be easily broken down, discussed and actioned.
In addition, external communication can also help in building relationships with different stakeholders. Leaders can then leverage these relationships to improve internal communications.
Internal and External Communication Are Both Critical
Both internal and external communications are essential for a variety of reasons. When used together, they can help to create a strong and positive image for the company, reach a wider audience, improve two-way communication, and provide feedback on drafts or prototypes.
Using both channels of communication ensures that your message is clear, concise, and accurate, and there’s no better medium to achieve this with than video.
Viostream Can Improve Your Communication Strategy
Managing your video content can be difficult and time-consuming. You need a platform that is reliable and secure so that you can focus on your business.
Viostream is the solution you need. Our enterprise-grade video hosting platform allows you to securely upload, manage, and organize your video assets in the cloud. You can publish your videos across multiple channels with ease and precisely control who your audience will be. Viostream integrates with business intelligence (BI) tools for added customization and flexibility, giving you deep insights into your video content management strategy.
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