Why Your Company Should Build an Internal Communications Video Strategy

Why Your Company Should Build an Internal Communications Video Strategy

As an organization, you already know how well video works for communicating with your target audience. But did you know that video is just as powerful when used for an internal communications video strategy? Since the Covid-19 pandemic lockdown began in 2020, many companies have switched over to a partial or fully-remote workforce. Upwork projects that by 2028, 73 percent of all teams will have remote workers. Keeping an organization connected online has never been easier, but it also presents many challenges for companies that are seeing a decline in employee engagement. It’s easy to deliver information to staff around the globe, but conveying emotion and forging a connection through emails, memos and other written communication can be tough. That’s why video should be an integral part of your efforts to keep your company connected. Keep reading to find out more about why your company should build an internal communications video strategy.

Why Build an Internal Communications Video Strategy?

Video content is a highly effective tool for communicating between and across teams at any company. Employees are likely to retain 95 percent of a message when they watch a video and 59 percent of executives would rather watch video than read text. Now is the time to start thinking about how to build an internal communication video strategy for your business.

If you’re not convinced, take a look at some of the ways video will benefit you and your workforce.

Video Is More Engaging

Building connections amongst employees means creating space for a conversation. No one likes to have their inbox flooded with corporate memos or feel the need to devour a constant stream of information while working remotely. Video is a critical part of any internal communications strategy because it is so much more engaging and allows for a dialogue to take place instead of just passively absorbing material.

Video Is More Human

Internal corporate communications can be pretty drab if you only use text-based formats. Video content that features speakers and subjects asks for more interaction from viewers, making the communication feel more alive. When employees are working remotely, it’s nice to add as much human touch as possible to communication that happens over screens. Plus, employee productivity increases by 20 to 25 percent in organizations where employees feel connected to coworkers and supervisors.

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Video Is Cost-Effective

You don’t have to pay a fortune to produce high-quality videos for internal communications. There are plenty of easy-to-use and affordable video maker tools that allow you to create your video content in-house. With Viostream, you can host all of your corporate communications and set up on-demand, invite-only and live stream video updates to keep your employees connected and your videos secure. Start your free trial to find out more.

Video Saves Time

It can be difficult to find a date and time to schedule a company-wide meeting where everyone can be in attendance, either virtually or in person. Remote teams with employees in different parts of the world can find it almost impossible to get everyone together at the same time. Video is an easy way to solve this problem because it allows you to communicate the same information on an asynchronous basis, saving valuable time and money. Hosting a video on a secure platform like Viostream empowers your team with video channels and customized playlists that they can access on their own time to stay engaged and in the know.

Video Helps Streamline Onboarding

On-demand video can help make employee onboarding faster and more cost-effective for businesses. Hosting your internal onboarding videos on Viostream makes hiring and providing information and training material to new staff easier and more productive. You can store your relevant onboarding videos in one centralized and secure location where new employees can access them anytime. It also makes it easier to continue educating existing employees with learning and development videos they can easily access at any time.

Why Viostream?

When it comes to effective internal communications, the days of spreadsheets, presentations, and labor-intensive meetings are over. Learning how to build an internal communications video strategy simplifies the process of maintaining company-wide internal communications. It also delivers a much more appealing and engaging experience for management and employees alike.

If you’re ready to build an internal communications video strategy, Viostream can help. Viostream is a cloud-based video hosting platform that lets you record, publish and share secure videos with your entire team. With top-notch security, privacy, compliance and video management features, you can optimize your internal communications video strategy today. Contact our customer support to learn more about how Viostream can help your business build an internal communications video strategy, or start your free trial now.

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Paul Vecchiato
Paul Vecchiato
Paul Vecchiato (Chief Technology Officer) is an experienced technology professional with over 15 years experience in developing and delivering complex web applications across a wide variety of industries.
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