Corporate videos have risen as a powerful tool for communication, training, and marketing. Yet, as with any medium, videos come with their unique set of challenges – one of the most pressing being confidentiality. Companies often handle sensitive data, trade secrets, or unreleased product details that, if leaked, can have detrimental consequences.
This article dives into the crucial realm of confidentiality in corporate video content, offering strategies and examples to ensure that your sensitive information remains shielded.
Before hitting the record button, it's essential to identify the content that needs protection. For instance, if filming a video inside a research and development lab, you might inadvertently capture proprietary equipment or prototype designs in the background. Such details, seemingly inconspicuous, can provide competitors with valuable insights. By meticulously planning your shots, you can avoid showcasing any confidential elements.
Controlled Access and Encryption
Limit access to raw and edited video files only to essential personnel. Using secure platforms like Viostream that allow password protection and limit access to certain viewers can deter unauthorized access. For example, a leading tech company might produce a video detailing its next product launch for internal stakeholders. By using encrypted storage solutions and controlled access systems, they can ensure that the video doesn't fall into the wrong hands before the official public unveiling.
Watermarking and Digital Rights Management (DRM)
Watermarking videos, especially during the review stage, can deter unauthorized sharing. Coupled with Digital Rights Management systems, companies can control who views the video, track viewership, and even revoke access post-sharing. A movie production house, for instance, might employ DRM when sharing unreleased trailers with marketing partners, thereby preventing potential leaks.
Training and Awareness
Even with the best technical measures, human error is still the weakest link. Training employees on the importance of confidentiality and the risks associated with careless sharing is paramount. Consider the scenario where an employee shares a training video that contains company-specific strategies on their personal LinkedIn for professional growth. Such unintentional leaks can be curbed through regular awareness sessions and clear communication of company policies.
Secure Distribution Channels
When disseminating corporate videos, ensure you're using platforms with robust security measures. Platforms should offer end-to-end encryption and not store videos in easily accessible formats. For instance, a financial institution sharing quarterly reports with stakeholders would benefit from a video platform that offers encrypted streaming, ensuring data about financial health remains confidential.
Regular Audits and Monitoring
Conduct periodic checks to see where your videos are stored, who has access, and if there have been any unauthorized attempts to view or download them. Viostream has robust security capabilities that allow you to regulate who has access to certain videos and also has advanced reporting to see what videos are being viewed.
Data Redaction and Blurring
In situations where sensitive data might be captured, post-production tools can help redact or blur specific segments of the video. If, for example, a corporate interview inadvertently captures an employee's computer screen showcasing confidential client data, editors can blur this section to maintain client confidentiality.
Clear Retention and Deletion Policies
Not every video needs to be stored indefinitely. Establish clear guidelines about how long videos should be retained and when they should be securely deleted. An M&A consultancy might produce videos detailing potential market strategies for a client. Once the project concludes, retaining such videos could pose a risk, making it essential to have deletion policies in place.
With corporate video content, confidentiality can't be an afterthought. By weaving in protective measures at every stage, from pre-production planning to post-production editing and distribution, companies can harness the power of videos without compromising on sensitive information. As video continues to dominate corporate communication, a proactive approach to confidentiality ensures both growth and security in tandem.
Viostream was built with corporate video security top of mind. To learn more about the features that limit which eyeballs view your content, check out the security page or reach out to our team for a chat.