Aug 24, 2023

The Power of Video CTAs: A Comprehensive Guide to Effective Video Marketing

In today's hyper-competitive digital landscape, marketers are continually seeking innovative ways to engage audiences and drive actions. 

One of the most potent tools in their arsenal? Video Calls to Action (CTAs). 

This article explores what a video CTA is, the types of CTAs you should use, and how to effectively integrate them into your video content. We’ll also delve into specialized uses of CTAs for virtual selling and landing pages and discuss how Viostream can help you create impactful CTAs.

What is a Video CTA?

A Video Call to Action (CTA) is a prompt embedded within a video that guides the viewer to take a specific action. This action could range from visiting a website, subscribing to a newsletter, sharing the video, or making a purchase. 

The CTA usually appears as a clickable button or as text within the video, often accompanied by a voiceover or on-screen graphics that guide the viewer on what to do next.

CTA functionality in Viostream

What Kind of CTAs Should I Use?

The type of CTA you choose depends on the objective of your video and where it will be placed. Here are some common types of CTAs:

Learn More: Direct viewers to a page where they can gain additional information about a product or service. This is a safe bet. It’s generic and simple, and doesn’t alienate users who aren’t in a buying/converting motion.

Subscribe: Encourage viewers to subscribe to your channel, newsletter, or mailing list.

Shop Now/Buy Now: A direct push towards making a purchase. This let’s users know what they’re going to be directed to when they click.

Contact Us: Invite viewers to reach out for further queries or to initiate a business relationship.

Get a Demo/Request a Demo: Give viewers a direct link to see the product in action.

How to Use CTAs for Your Video Content

Positioning: Decide where your CTA will appear in the video. It can be at the beginning, middle, or end, depending on the context and viewer engagement.

Clarity: The CTA should be easy to understand and follow–too much text can be overwhelming depending on the screen size of the viewer

Design: The CTA button or text should be visually striking but not painful on the eyes. Use complementary brand colors to help it pop..

Voiceover: A voiceover reiterating the CTA can drive the message home and describe what they’ll get when they click..

Testing: Utilize A/B testing to determine which CTAs are most effective. 

The Best CTAs for Virtual Selling

Book a Demo: Invite the viewer to book a live demonstration.

Speak to an Expert: Provide an option to consult with an expert for personalized guidance.

Limited-Time Offer: Create urgency by introducing a time-sensitive deal.

Download Our Guide: Offer valuable resources related to the product or service being sold.

The Best CTAs for Videos on Landing Pages

Sign Up/Join Now: Ideal for subscription services or newsletter sign-ups.

Get Started: Useful for software services offering free trials.

Exclusive Access: Offering something unique can prompt immediate action.

View More Testimonials: Builds credibility and reinforces the decision to convert.

How Viostream Can Help Create Better CTAs for Your Video Content

Customizable CTA Buttons: Viostream allows you to design and customize CTA buttons to align with your brand identity.

Analytics: Gain insights into CTA performance and adjust strategies accordingly. Learn more about how you can monitor and improve your videos via Viostream.

Timed CTAs: Viostream enables you to set the exact time for your CTAs to appear, maximizing impact.

In summary, video CTAs are not just an optional add-on; they’re essential tools for driving viewer engagement and achieving your marketing goals. 

Whether you're engaged in virtual selling or looking to optimize your landing page videos, different kinds of CTAs can serve diverse needs. Platforms like Viostream make it easier than ever to integrate effective CTAs, offering a range of customization options and valuable analytics to fine-tune your video marketing strategy.

Try Viostream today or connect with our team to learn more.

Brendan Sas
Brendan Sas is a digital designer and creator based in Sydney, Australia.
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