It’s as easy as ever to start recording video with something as simple as your phone camera, but there are some key areas that reveal a budget production from a professional.”
Here are 4 areas that are important to the look and feel of a professional video.
Lighting is a crucial element in video production, especially in interview-style shoots. Proper lighting can make subjects look their best, enhance their facial features, and create depth and dimension to the frame. Three-point lighting, a standard technique in video production, involves using key lights to illuminate the subject, fill lights to reduce shadows, and backlights to separate the subject from the background. Additionally, color temperature and lighting quality can also impact the mood and tone of the video. Investing in quality lighting equipment and techniques can improve the professional look of your shot more than an expensive camera can.
The quality of sound can greatly affect the viewer's experience. Poor quality dialogue recordings can be distracting and diminish the credibility of the video, while high-quality audio will feel a lot smoother and will better engage the audience. Boom mics or lapel mics are the perfect tools to capture good quality dialogue during a shoot and can also be discrete. It is important to produce audio quality and smooth dialogue to create impactful and effective videos.
If you’re shooting indoors, it's crucial to consider the environment and ensure that the room looks visually interesting on camera. One way to achieve this is by selecting a room with depth, such as a room with a good amount of space between the subject and the background. This can help bring attention to the subject in the shot, while also providing a stronger opportunity to create shallow depth-of-field. Rather than having a flat blank wall in the background, create interest in the shot by adding gradients, patterns, textures, or ambient light sources. This will help make the shot less-boring and more inviting. Just don’t over do it so that the background is filled with clutter and thus distracting.
Flow and Pacing
The three-act narrative structure, consisting of setup, conflict, and resolution, is a fundamental storytelling technique that has been used since ancient times. Humans have always been drawn to stories that follow this structure, and it has been fundamental in all human cultures for thousands of years. Incorporating this structure into video production, regardless of the genre, can help create a cohesive and compelling story that resonates with viewers. This can also be tailored to short-form videos and even corporate content. By setting a scene, then following with the body, and ending on a call to action, businesses can use classic narrative structuring in their presentations to engage the audience on a deeper level.
What comes after creating a video?
With tools like Viostream free recorder, you can record a video straight from your laptop and then share it immediately using your Viostream account.
All you need to do is sign up for a free Viostream account today!