Corporate Communication
Sep 29, 2022

4 Types of External Communication

Any business, whether just starting up or long-established, needs to keep two key points in mind regarding types of external communication.

First and foremost, everything the customer sees should reflect the brand. Every detail, from the business cards to the website, should be carefully considered and designed with the brand in mind.

It's also important to remember that a brand is more than just a logo; it encompasses a customer's entire experience with a company. Creating a strong brand requires an internal culture supporting the brand and that facilitates positive customer interactions.

Here we discuss four common types of external communication. We also cover why video is crucial to any business's external communication strategy.

Four Common Types of External Communication

1) Your Website

Your website is one of the most critical fronts of external communication. It's the first thing many people will see when they search for your company or product, so it's important to make a good impression.

Within seconds of landing on your website, visitors should be able to answer these three questions:

  • What do you sell?
  • What will buying your product or service do for me?
  • How can I purchase it?

If they have problems ascertaining the answers to any of these, your website needs an overhaul.

Your website should be clear, concise, and easy to navigate. It should also be up-to-date with the latest information about your products and services. In addition, your website should be responsive to different devices and screen sizes. By taking the time to create a well-designed website, you'll be able to effectively communicate with your target audience and reach more potential customers.

Videos on your website are also a great example of types of external communication. Videos allow you to show rather than tell visitors what your product or service can do for them. In addition, they help build trust and credibility with potential customers. With video hosting tools such as Viostream, you can easily embed videos straight into your website. To find out more, start your free Viostream account..

2) Customer Surveys

More than other types of external communication, customer surveys are an excellent way to gather feedback about your product or service. They help you understand your customers' needs and wants, which is essential for creating a successful marketing strategy. Additionally, customer surveys can help you identify areas where your business may fall short. For example, if you're not providing the level of customer service that people want, you can make changes to improve this area of your business.

3) Social Media

When using social media, it's essential to be strategic. This means creating a plan that outlines your goals and objectives. Furthermore, with the rise of visuals-based platforms like Instagram and TikTok, incorporating video is a must. 

Video marketing on social media allows businesses to communicate their message quickly and easily. Not only does video grab attention and hold it better than other types of external communication, it can provide more digestible information in a shorter time frame.

While there are endless possibilities for how brands can use video in their social media marketing, here are a few ideas to get you started:

  • Give your audience a behind-the-scenes look at your brand. This could include everything from footage of your team in action to a tour of your facilities.
  • Tell customer stories. Hearing directly from satisfied customers is one of the best ways to build trust and credibility with your audience.
  • Create how-to content. Whether showing viewers how to use your products or giving them tips on achieving their goals, how-to content is always popular and can be highly shareable.

4) Email Marketing

You can promote products or services by sending targeted emails to customers and leads, announcing sales or special offers. Additionally, email marketing allows businesses to track metrics such as open rates and click-through rates, which can give valuable insights into the effectiveness of their communications strategy when using this system.

People however get bombarded with walls of text via email on a daily basis, so it’s a great idea to leverage other media such as video inside your email to grab attention. Viostream now provides the ability to share your videos directly via email.


Regardless what type of external communication you work with, video is becoming a larger factor in achieving success. With this modern reality, you need modern tools to help you achieve your communication goals.

Viostream is the solution. Our platform lets you integrate your video analytics with business intelligence and marketing tools. Plus, our team of experts will help you make the most of your video content and achieve your desired results. Start your free account today.

Paul Vecchiato
Paul Vecchiato (Chief Technology Officer) has been delivering value to users through video products for 15+ years
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