4 Types of External Communication

4 Types of External Communication

Any business, whether just starting up or long-established, needs to keep two key points in mind regarding types of external communication.

First and foremost, everything the customer sees should reflect the brand. Every detail, from the business cards to the website, should be carefully considered and designed with the brand in mind.

It's also important to remember that a brand is more than just a logo; it encompasses a customer's entire experience with a company. Creating a strong brand requires an internal culture supporting the brand and facilitating positive customer interactions. This means having employees who are passionate about the brand and who can articulate its mission and values. It also means creating customer-centric systems and processes so that every interaction is an opportunity to build rapport and establish trust.

By keeping these points in mind, businesses can ensure that their types of external communication are effective and aligned with their overall goals.

Here we discuss four common types of external communication. We also cover why video is crucial to any business's external communication strategy.

Four Common Types of External Communication

1) Your Website

Your website is one of the most critical types of external communication. It's the first thing many people will see when they search for your company or product, so it's important to make a good impression.

Within seconds of landing on your website, visitors should be able to answer these three questions:

  • What do you sell?
  • What will buying your product or service do for me?
  • How can I purchase it?

If they have problems ascertaining the answers to any of these, your website needs an overhaul.

Your website should be clear, concise, and easy to navigate. It should also be up-to-date with the latest information about your products and services. In addition, your website should be responsive to different devices and screen sizes. By taking the time to create a well-designed website, you'll be able to effectively communicate with your target audience and reach more potential customers.

Videos on your website are also a great example of types of external communication. Videos allow you to show rather than tell visitors what your product or service can do for them. In addition, they help build trust and credibility with potential customers.

Of course, managing video content can be challenging, not to mention the toll that the large files can take on your website's speed and performance. You could host your content on a free site like YouTube, but only if you subject yourself (and your online presence) to their branding and rules.

Luckily, there's a better way for you to do business with video. Viostream is an professional video hosting platform that provides a simple, easy-to-use platform that lets you manage, analyze, and maximize your video content for both internal and external types of communication. With comprehensive security settings and no advertisements, you are in control of the viewing experience for every potential customer. To find out more, start your free trial and try Viostream for 14 days.

2) Customer Surveys

Many businesses overlook customer surveys as one of the essential types of external communication. However, one of the main reasons that businesses fail is because they don't understand what customers want.

More than other types of external communication, customer surveys are an excellent way to gather feedback about your product or service. They can also help you understand your customers' needs and wants, which is essential for creating a successful marketing strategy. Additionally, customer surveys can help you identify areas where your business may fall short. For example, if you're not providing the level of customer service that people want, you can make changes to improve this area of your business.

3) Social Media

When talking about types of external communication, social media rates highly. Social media allows businesses to connect with their target audience and build relationships. It's also an excellent platform for sharing content and promoting your products or services.

When using social media, it's essential to be strategic. This means creating a plan that outlines your goals and objectives. Furthermore, with the rise of visuals-based platforms like Instagram and TikTok, incorporating video is a must. 

Video marketing on social media allows businesses to communicate their message quickly and easily. Not only does video grab attention and hold it better than other types of external communication, it allows brands to tell stories and connect with their audiences on a deep, emotional level. Most importantly, videos are very shareable, which means they have the potential to reach a large audience.

While there are endless possibilities for how brands can use video in their social media marketing, here are a few ideas to get you started:

  • Give your audience a behind-the-scenes look at your brand. This could include everything from footage of your team in action to a tour of your facilities.
  • Tell customer stories. Hearing directly from satisfied customers is one of the best ways to build trust and credibility with your audience.
  • Create how-to content. Whether showing viewers how to use your products or giving them tips on achieving their goals, how-to content is always popular and can be highly shareable.

4) Email Marketing

Email marketing is another of the most effective types of external communication for businesses. You can promote products or services by sending targeted emails to customers and potential customers, announcing sales or special offers, and cultivating customer loyalty. Additionally, email marketing allows businesses to track metrics such as open rates and click-through rates, which can give valuable insights into the effectiveness of their communications strategy.

By adding video to your emails, you can capture attention and create a more engaging experience for your subscribers. But how can you use video in your email marketing to make it one of your most effective types of external communication? Here are a few ideas:

  • Embed a video in your email body. This is a great way to showcase product features or tell a story about your brand. Just make sure that the video is relevant to the rest of your email content.
  • Create a video call to action. Encourage recipients to take action by creating a short video that outlines what they should do next, such as clicking through to your website or making a purchase.
  • Include a video in your email signature. This is a great way to promote your brand and ensure recipients see your latest video content.

How Viostream Can Help

It's hard to measure the success of your video content and figure out what to do next. Without proper tools in place, you're flying blind when it comes to one of the most important types of external communication. 

Viostream is the solution. Our platform lets you integrate your video analytics with business intelligence and marketing tools. Plus, our team of experts will help you make the most of your video content and achieve your desired results. Start your free trial today.

Get started now
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Paul Vecchiato
Paul Vecchiato
Paul Vecchiato (Chief Technology Officer) is an experienced technology professional with over 15 years experience in developing and delivering complex web applications across a wide variety of industries.
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