The Pros and Cons of Using Video in Professional Development

The Pros and Cons of Using Video in Professional Development

What are the pros and cons of professional development videos? Many alternative training methods - including asynchronous training, experiential learning, and audiobooks - have risen in popularity over the last few years. Yet, few methods have had as much of an impact as accessible educational videos. Rapidly evolving digital technology makes video-supported modules more feasible as more trainers take their classes online with on-demand professional development platforms.

Learn the pros and cons of professional development videos in order to create seamless professional development that improves employee engagement, participation, and retention.

Professional Development Video Pros

Video technology allows you to break up the monotony of on-the-job training. Here are the most important professional development video pros.

Visual Learning Optimizes Retention

One of the most important professional development video pros is that video modules improve learning and retention by breaking complex topics down into digestible visual cues. 

With video support, you can look create short, easy-to-understand training materials without spending a lot of time explaining vague subjects in written form. Quick video snippets enable employees to link abstract concepts and notions with practical, real-world examples. The research also shows it is possible to further enhance learning with active elements  such as questions.

When training managers optimize retention by using video, it improves productivity, and therefore profitability, because workers can quickly recall the information they need to do their jobs.

Video Learning Is Engaging

Nowadays, people are bombarded with so many different types of information that they have become adept at ignoring anything that doesn't interest them. Training manuals, for example, are often dry and difficult to get through.

Another of the most important professional development video pros is that staff training videos can capture and hold attention much more effectively. Because they appeal to different senses at the same time, making it easier for the brain to remember information. In addition, video-based professional development can be made interactive by incorporating questions, quizzes, and other types of assessment.

Engaging professional development helps to improve employee satisfaction, and therefore retention, because people feel like they are constantly developing their skills. Video-based learning can also be used to create a sense of community and connection, which is essential for remote teams.

Explaining Complex Topics

Another one of the most important professional development video pros is that some topics are just too difficult to explain in words alone. This is where video comes in handy, as it can provide a step-by-step explanation of complex topics and processes.

For example, if you need to show how a particular machine works, it would be much easier to do so with a video than it would be to try and describe the process in writing. The same goes for procedures employees must carry out in a particular order. A video can help ensure everyone understands what needs to be done and in what order.

This is especially useful in industries where safety is a concern, such as construction or healthcare.

Flexibility in Learning

Employees can play, pause, and stop an educational video as they progress at their own pace. The comfortable process prevents them from missing out on crucial details while empowering them in their professional development journey.

Video-based modules also promote asynchronous learning. These visual classes are highly customizable to fit any schedule and are more cost-effective since employees may revisit resources to reinforce and clarify their understanding.

Alternatively, you can stimulate learning by broadcasting live videos that interact with employees in real-time, provided that they have the required bandwidth to maintain a reliable connection.

Convenience and Accessibility

Consider preparing video content in multiple formats, making them compatible and accessible across various platforms and devices.

That way, employees can benefit from your video-based modules from any location, which can be especially useful for busy individuals with hectic schedules.

The most influential trainers can disseminate their modules worldwide, reaching and engaging a vast number of your employees.

Complement Other Forms of Professional Development

The final advantage of the professional development video pros is that, when used correctly, video-based learning can complement other professional development activities, such as conferences and seminars. For example, if you're attending a conference, you can record the sessions and make them available to your team later.

Companies can also use video-based professional development to supplement on-the-job training. This is especially useful for employees who need to learn new skills quickly or refresh their knowledge on procedures that they don't use often.

Ready to get started using video for on-the-job training? Viostream is one of the top platforms for hosting professional training videos, with advanced security protocols, easy integrations with most LMS, and best-in-class analytics to keep track of your employees' progress. Start your free trial now.

Professional Development Video Cons

With a wide range of benefits, it is easy to overlook the potential disadvantages of using video in training. However, when considering the pros and cons of professional development videos, you should also weigh the potential drawbacks. Here are the most important professional development video cons.

Lack of Tech Proficiency

One of the most important professional development video cons is that you need a good grasp of filming and recording fundamentals to create quality video footage. On the other hand, you might face time-consuming technical difficulties by implementing optimized video-supported training with minimal video skills (i.e., experience limited to recording and uploading past lectures).

Device Dependent

While it is possible to conduct traditional training techniques (such as classroom Q&As) on the spot with little preparation, video-based training requires a supporting device like a tablet, computer, or projector. As such, there's always a risk of sudden lesson disruptions due to power outages and faulty hardware. This is one of the most significant professional development video cons for companies with limited technical support.

Cost of Creation

Another of the most important professional development video cons is that creating videos typically requires significant money, time, and effort. You must account for the costs of devices, software, and other materials involved in video production (e.g., green screen, lighting, audio recording gear).

Difficulty Tracking Employee Engagement

You might find it difficult to gauge how much your employees are engaging with video-based training. Unlike live or in-person training, you can't readily tell if employees are distracted or not paying attention when watching a video. Unlike other professional development video cons, there is an easy way to address this - you can ask employees to answer embedded questions or take part in assessments after watching the video.

Overcoming the Cons of Video in Training

Overall, video-based modules offer several advantages that make them ideal for on-the-job training. They are convenient, accessible, and cost-effective, allowing you to engage your employees in asynchronous professional development.

Training managers must carefully consider the pros and cons of professional development videos to ensure they use the best training method for your organization's needs. With some planning and preparation, you can create quality video-based modules to educate your employees.

To avoid the potential disadvantages of using videos in training, consider the following before you start filming:

  • Make your content engaging and interactive whenever possible
  • Include closed captions or subtitles so that viewers can follow along
  • Use analytical tools to track engagement and completion rates
  • Ensure that videos are compatible with various devices and platforms by investing in quality video production equipment and software
  • Work with a professional video production company
  • Edit videos regularly

Enhance Your Video-Based Professional Development With Viostream

Companies should carefully consider the pros and cons of professional development videos to ensure that the advantages outweigh the disadvantages in your specific context. However, with the right planning and execution, you can use video to create an engaging and effective professional development experience for your employees.

Viostream is a professional video hosting platform that assists companies in delivering training quickly and easily. The platform offers world-class video standards and security features, facilitating easy management of exclusive content from any location to keep your employees engaged.

Employees can connect on the Viostream platform from their digital devices (i.e., phones and tablets) while you keep a close track of viewer participation and authenticate access via the domain whitelisting feature. Additionally, you will hold on to total sovereignty over your exclusive content with advanced encryption and centralized controls.

Whether you wish to create standalone content or supplement existing courses, quality videos will connect with viewers across various channels to achieve the most immersive and enjoyable professional development experience. 

At Viostream, we provide the tools and features needed to simplify the video process so you can focus on delivering the most effective training.

  • All video is encrypted in Viostream, and role-based access can be controlled via a central user and account management panel.
  • Track viewer activity in real time with heat maps, engagement scores, and device data for better learning outcomes.
  • Supercharge your LMS with Viostream and ensure your videos avoid the "buffering" issues that destroy training activities.
  • Add automatically-generated captions at no additional cost. Our easy-to-use caption editor ensures accurate captions every time.

To find out more about how Viostream can help you harness professional development video pros, start your free trial today.

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Paul Vecchiato
Paul Vecchiato
Paul Vecchiato (Chief Technology Officer) is an experienced technology professional with over 15 years experience in developing and delivering complex web applications across a wide variety of industries.
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