Now that more companies are functioning remotely, online video platforms have helped team members to stay engaged and businesses to more easily reach their shareholders. There are many ways that video can be useful, including video meetings and online virtual webinars. While the webinars and meetings may seem similar, and both can be handy for reaching a group of people from afar, there are actually some important differences. For any given event, one may be better suited for your business than the other.
In this article we will explain the difference between webinars and meetings, which one is best suited for each event type, and how you can go about hosting.
To decide whether your company needs to have a webinar or a meeting, you must first understand the differences between the two. While both are gatherings of people online, the two actually have two somewhat different purposes.
Company webinars are larger gatherings where a company leader or representative addresses the group to share information or provide an educational experience. Webinars can be internal—a means of communicating to a large group within a company—or they can be for the public, where your company shares information in an online event.
In contrast, meetings are usually smaller gatherings. In meetings, more people interact than just one host (or a small group of people hosting), and they often require more conversation and back and forth between participants. Meetings tend to have a leader or host, who facilitates conversation between all participants.
While having both online meetings and webinars requires live video streaming technology, webinars may require that only one person have the ability to capture and broadcast the video. Meetings often require multiple people to capture and broadcast video to other participants in real-time, facilitating engagement via the web.
Once you have a basic understanding of how webinars and meetings are different, you're prepared to decide which is best suited for your organization. Ask yourself these questions, so you can get a better sense of which type of online meeting will help you reach your business goals.
You should host a meeting instead of a webinar...
You should a host a webinar instead of a meeting....
It's the age of remote work, and there's a good chance you're going to have to host an online meeting or webinar soon. Once you understand the difference between webinars vs. meetings, and which one best suits your event, you can use Viostream to help you host.
Viostream is one of the web's best video streaming platforms. It gives you the capability to live stream company events or to hold webinars where you can invite a larger audience from across the globe. Besides a host of excellent live streaming features and capabilities, Viostream also offers video management technology—where you can host, organize, and share your videos online.
If you want a solution that can help you with meetings, webinars, and harnessing the power of online video, contact our support team for more information and to access a trial of the Viostream platform.
There are many video marketing benefits that can be gained when you add videos to your marketing mix.