Jul 2, 2024

Why Businesses Should Create Their Own Video Libraries

A question that pops up over and over again for businesses creating videos is whether they should host their content on public platforms such as YouTube. Although hosting your videos on YouTube is easy and cost effective, it also comes with particular drawbacks when faced with a professional image.

1. Control Over Content and Branding

One of the most significant advantages of having an in-house video library is the complete control it provides over your content and branding. Public platforms like YouTube come with their branding, advertisements, and recommendations, which can divert viewers away from your own videos. When you build a video library for your website with a tool like Viostream Channels, you can align the viewing experience with your brand’s aesthetics by customizing the player, logos, features, fonts, all isolated from rival videos.

2. Avoiding Competition for Attention

When you upload videos to public platforms, your content is just one of many vying for viewers’ attention. These platforms often suggest videos from other creators, including competitors, in the recommendation section. For businesses this presents a particular problem, as the content you will be competing with typically consists of entertainment media, which will be an easy distraction from business.

Hosting videos on your own site ensures that your audience remains focused on your content. There are no competing videos or external distractions drawing click-bait from your viewers. This focused environment is particularly beneficial for businesses aiming to convey complex information or build a deep connection with their audience.

3. Enhanced Traffic and SEO Benefits

Embedding a video library on your website can significantly boost your site’s traffic and SEO performance. Videos are known to increase the time users spend on a webpage, reducing bounce rates and signalling to search engines that your site offers valuable content. This can improve your site's search engine ranking, making it easier for potential customers to find you.

Additionally, by driving traffic to your own site rather than a third-party platform, you have more opportunities to engage with visitors and convert them into customers. You can guide them through a curated journey, from watching a video to exploring related content, signing up for newsletters, or making a purchase. This integrated experience can enhance customer satisfaction and drive business growth.

4. Data and Analytics

Having your video library provides access to detailed analytics that can inform your marketing strategies. While public platforms offer some analytics, the data is often limited and generalized. When you host videos on your own site, you can integrate with your BI tools to gain deeper insights into viewer behavior, preferences, and engagement patterns.

This data is invaluable for refining your content strategy, understanding what resonates with your audience, and making data-driven decisions. 

Easily build your own video library with Viostream

While public video platforms like YouTube offer convenience and a broad reach, the benefits of creating your own video library far outweigh these advantages for businesses focused on branding, customer engagement, and data-driven growth. Viostream allows you to build templated videos libraries that are easy to customize and easy to share both as their own standalone webpages or by embedding into your existing website, CMS or intranet. Have a chat with the Viostream team to learn more about how Viostream Channels can improve your video delivery.

Stuart Auld
Stuart Auld (Head of Infrastructure) is a multi-disciplinary engineer with broad-ranging experience at executive level delivering operational best practice across customer engagement, technology, change management and process improvement.
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