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Marketing
November 3, 2021

Evan Parker

Table of Contents

    6 Benefits of Using Video on Your Website

    Videos can transform a bland, boring website into a creative, engaging masterpiece. If your website lacks this content, you could be missing out. In this day and age, people love video. Instead of reading an article, many online users prefer watching an informative, engaging video. But that isn’t the only advantage to consider — keep reading to learn six benefits of using video on websites.

    Fast and Convenient

    Many of us try to stay as productive as possible at all times. That means we usually attempt to squeeze a million tasks into each day. In fact, in a 2018 survey, 60% of U.S. adults said they sometimes feel too busy to enjoy everyday life. Since humans are busier than ever, videos are a quick way to ingest valuable information. Also, they’re a great entertainment source. While we all feel like there isn’t enough time in the day, videos give us an opportunity to learn something right away.

    Not only are website videos fast and convenient for users, but they're also beneficial for organizations. Rather than writing a long blog post or website page, you can simply create an informative video. You can also make the video short and snappy, which is preferred by many internet users. Videos are valuable, quick, and convenient for everyone.

    Shows Your Personality

    Although this isn’t always the case, reading long paragraphs isn’t a great way to learn about someone’s personality. If you want to learn more about an organization, speaking with someone face-to-face is usually the preferred option. But in this day and age, that can be impossible. To really get a sense of a business’s personality, videos can go a long way. For example, if you’re a fun business that sells dog treats, adding videos can help viewers learn more about the culture and personality behind the brand.

    Having videos on your website can take your business to the next level. Not only will online users be able to learn more about you, but you can also show viewers what makes you unique.

    Highly Engaging

    As your website videos will help showcase your personality in a short, convenient clip, videos also provide a high level of engagement. According to Biteable, 49% of marketers claim that videos help with audience engagement. Not only do online users love videos, but they also allow you to let your creative vision shine. If you create something incredible, website viewers will spend more time on your site, which can drive revenue. When someone watches an engaging video, they may decide to stick around and explore more of your site, which increases the chances that they will schedule an appointment or buy a product.

    Showcases Your Product

    Website videos are also the perfect way to showcase your products and services. While you can have multiple pages of products, it can be difficult to show the true benefits of these items. When it comes to services, communicating how they work and what they include can also be a challenge to do solely through the written word. Using video allows you to show people what you sell instead of just telling them. This can be especially valuable when products are complicated to use or services are difficult to understand.

    Drives Traffic

    Boosting traffic to your website is a top concern for many businesses. But with so many organizations offering the same products, staying on top can be challenging. This is where videos can help. Not only can videos showcase your unique qualities over your competitors, but they can also drive traffic to your website. In a 2020 report, 87% of video marketers claim that video has boosted traffic to their site. This increase typically happens through search engine optimization. When you post engaging, high-quality videos on your site, there’s a good chance you’ll see a boost in your search rankings. To take things even further, consider adding highly searched keywords to the video’s title, description, and tags. You can also see a rankings boost when videos are shared on social networks.

    Builds a Better Website Experience

    What happens when you visit a terrible, outdated website? For most people, they only last a few seconds before closing down the page. Whether it's the design, colors, or page organization, there are several reasons why websites fail. This leads to a very poor website experience. But when you have a well-designed site with engaging videos, this can create an extremely positive website experience.

    While websites of old were like boring brochures, websites today are very user-friendly. With content coming in many forms, creatives are building websites that viewers love. And when videos are integrated into the process, users are loving these sites even more. This is because videos help to form a relationship with a brand, even if you never officially meet. Once that connection is made, it can create a lasting bond between the business and the consumer.

    To offer a complete website experience, mobile optimization is vital. In fact, 68.1% of all website visits worldwide in 2020 came from mobile devices. As people watch videos from anywhere, it's important that your videos are compatible with all mobile devices including cell phones and tablets. This creates a very positive website experience.

    How Viostream Can Help

    Viostream is an innovative video platform that can help you add stunning videos to your website. Furthermore, we also offer a sophisticated content management system. Whether you’re looking to develop a media library full of engaging videos or you’re searching for a platform with helpful analytics, Viostream is here to help.

    While marketing managers can reap the benefits of our platform, our services are also very beneficial for learning and development teams. We can help these organizations educate a massive workforce, and we can even help design a new training or onboarding process.

    Viostream has three convenient packages to suit your specific needs. To get started with a leading enterprise-grade video platform, contact Viostream today!

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