Around 15 percent of the planet's population has a disability. That's about one billion people. In some countries, accessibility is not just a necessity but a legal requirement. Australia, for example, requires equal access to online content for people with disabilities, as per the Disability Discrimination Act of 1992.
Marketers can longer ignore these potential customers. Nor can they overlook non-English-speaking audiences who want to access video content.
In this guide, learn the three best accessibility videos you can create for non-English-speaking viewers and those with hearing, visual, or other disabilities.
Closed captioning lets you communicate messages to customers, clients or co-workers with hearing disabilities. Captions generate on-screen subtitles to viewers in real-time, helping audiences understand your content and engage with it.
You can create captions yourself. However, this can be a time-consuming process that's prone to human error. Subtitling mistakes can confuse viewers with hearing disabilities and make it harder for audiences to understand your marketing content. That's why video platforms like Viostream have made the captioning process easier. Viostream generates automatic captions via artificial intelligence (AI) and machine learning every time you upload visual content to the platform. It converts audio to text and lets you review captions before you publish them. You can identify any transcription errors — highlighted in red text — and correct these mistakes instantly.
Alternatively, for a small fee, you can invest in the services of a captioning expert to create subtitles with 99.9 percent accuracy. These captions adhere to WCAG 2.0 AA standards.
Related Reading: Introducing Next Generation Closed Captioning with Viostream
If you want to appeal to non-English-speaking audiences, translating your video content into other languages not only improves accessibility but could help you reach more customers and potential clients. You can add subtitles in the language of your choice to videos and make content more accessible to international audiences.
Again, using a premium video platform that lets you create your own subtitles proves valuable, helping you achieve your marketing goals more successfully than YouTube. That's because YouTube captions in all languages are only 60 to 70 percent accurate, meaning one in three words could be wrong.
Related Reading: How to Add Captions to Video Content for Corporate Clients
Media players aren't always accessible to all viewers, especially those who require assistive technologies to view online content. Choosing a video platform with a high-quality media player that displays content across all Internet browsers for all audiences, including those with disabilities, can improve your accessibility outcomes and help you target more customers in your marketing campaigns.
An accessible media player might come with these features:
Viostream is an enterprise-level video platform that lets marketers like you create more accessible videos for non-English-speaking viewers and those with hearing, visual, or other disabilities.
Viostream improves accessibility in the following ways:
Businesses and governments worldwide trust Viostream. This video platform is the only tool on the market that syncs video data with business intelligence (BI) tools that generate deep data insights about viewers. Click here for a free trial and create the three best accessible videos listed above.
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