Sep 8, 2022

Brand Promotion Best Practices

Looking to turn your brand into a promotional powerhouse? Here we discuss brand promotion best practices, such as how to create a strong brand identity, use social media and video marketing to promote your brand, and develop a marketing strategy to reach your target audience. By following these brand promotion best practices, you can help your business succeed.

Use Enhanced Content

In a busy world, brands need to follow brand promotion best practices to break through the noise and engage their target audiences. One of the best ways to do this is through enhanced content. Enhanced content includes videos, graphics, charts, documents, and other components to customize a company or brand's website.

Video-based enhanced content is among brand promotion best practices because it's particularly good at capturing attention, evoking emotion, educating an audience, or telling a story in a way that static images or text can't match. For example, if you have a product you're trying to sell, you could create a video demonstrating how to use it. This is much more effective than simply writing out a description of the product.

Another of the top brand promotion best practices involves using video to create a more personal connection with your audience. In addition to a product demonstration video, you could introduce yourself and your team or give a behind-the-scenes look at your business. This will help humanize your brand and make it more relatable to your customers.

Use Videos to Promote Your Brand

There are many different types of videos you can create to promote your brand according to brand promotion best practices, including:

Explainer Videos

Explainer videos quickly and clearly communicate what your brand is all about and why customers should care about it. Explainers can be short and to the point or longer and more in-depth. The key is ensuring they are engaging and informative and leave viewers with a positive impression of your brand.

Product Launch Videos

Product launch videos are a great way to generate buzz around a new product release. They should be creative and exciting, making people want to try the product.

Event Videos

Event videos are a great way to document and share the highlights of company events, such as trade shows or conferences. Companies can also use them to generate interest in future events.

The Traps of Brand Promotion With Video

As businesses increasingly turn to video for brand promotion best practices, it's important to be aware of the potential traps that come with this strategy. If you host your video on YouTube or Vimeo, you risk losing viewers to these platforms because they can watch the video without ever visiting your site. These platforms also tend to showcase content from other companies, including your competitors, rather than referring viewers to more of your videos. If this happens, your potential customer may be redirected to another site, which means you've lost out on business.

In line with brand promotion best practices, use a professional hosting platform to host your videos. That way, you can keep viewers engaged with your brand without losing them to other sites or slowing down your website.

Develop a Brand Strategy and Stick to It

Brand promotion best practices perform only when rolled out as part of a solid brand strategy. This will give you a clear roadmap to follow as you work to raise the profile of your brand in the marketplace.

It's also important to be consistent with your branding across all channels. Potential customers will quickly recognize and remember your brand if your branding is consistent.

Developing a Brand Strategy for Video Marketing

  • Align video aesthetics with overall brand identity. This means using the same colors, fonts, and logo in your videos as you do in other marketing materials. You should also ensure that your videos tell a story that is consistent with your brand message.
  • Distribute strategically. You want to make sure that your target audience will actually see them. This means choosing the right platforms and distribution channels for your video marketing campaign.
  • Measure the results. If you keep track of how many views and clicks come to your website from your video marketing campaigns, you can use this data to adjust your strategy. By constantly measuring and tweaking your campaigns, you'll be able to maximize their effectiveness and ensure that you're following brand promotion best practices.

Are you looking for a better way to manage, analyze, and maximize your video content? Viostream is the perfect tool for anyone who wants to get more out of their videos. You can use our platform to practically eliminate buffering time and integrate with an array of business intelligence and marketing tools. We never show ads during your videos or refer potential customers to your competitors. Instead, we help you to meaningfully engage with your audience in line with brand promotion best practices. To find out more, start your free trial today.

Create High-Quality, Original Content

While there are many ways to create high-quality content, originality is perhaps the key brand promotion best practice. Your audience has likely seen countless pieces of generic content, so it's crucial to stand out from the crowd. One way to do this is by writing on unique topics that haven't been covered before. Another is to take a fresh perspective on a familiar topic. Above all, content should provide value to your readers.

If you're looking for video content that will really grab attention, consider using animation. This can be an effective way to communicate complex concepts in a simple and engaging way.

When it comes to promoting your brand through video marketing, quality trumps quantity. It's better to have a few high-quality pieces of content than many low-quality ones.

Use Social Media to Engage With Customers and Followers

Social media has quickly become one of the most effective brand promotion best practices. Platforms like Facebook/Meta, Twitter, TikTok, and Instagram provide businesses with a unique opportunity to connect with their customers and followers in a way that was previously impossible. By sharing photos, videos, and updates on social media, businesses can create a more personal connection with their audience and promote their brand in an interactive and engaging way. Additionally, social media provides businesses with a cost-effective way to reach a large number of people with their marketing message. When used effectively, social media can be an invaluable asset in promoting your brand.

The Rise of Video Q&A on Social Media

Brand promotion best practices are constantly changing, and it's crucial to stay on top of the latest trends. In recent years, there's been a trend toward using video to answer customer questions. This is a great way to engage with your audience and provide them with valuable information. It also allows you to show off your expertise and build trust with potential customers.

For example, if you're a web design company, you could create a series of videos in which you answer common questions about web design. This will be useful for your audience and help build your reputation as an expert in your field.

How Viostream Can Help With Brand Promotion Best Practices

Enhanced content, and especially video, can help build your brand in the eyes of your target audience. Now, imagine having a video platform that makes it easy to see which content gets the most views and shares. Viostream's analytics dashboard clearly shows your audience and what they want to see more of.

Video marketing is one of the fastest-growing digital trends today. But without proper analytics tools, marketers have no way to know if they are using brand promotion best practices or not. That's why we created Viostream — a business-oriented video hosting platform with unparalleled analytics features for marketing managers.

Start your free trial today.

Brendan Sas
Brendan Sas is a digital designer and creator based in Sydney, Australia.
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