Digital marketing strategies such as SEO and email marketing will always be the primary elements of a comprehensive online marketing campaign. But while these forms of content marketing could once reliably serve as the only components, savvy marketers have realized over the years that video marketing has also become integral to establishing a brand as an authority in the industry, driving sales, and delivering a strong ROI.
Video marketing is the conception, planning, and production of a video that grabs consumer attention, increases brand awareness, and helps to grow your customer base. But that is actually just one part of the video marketing equation.
Knowing what types of videos to produce, when to publish your videos, and what channels to publish them on is also important. When done properly, the benefits of video marketing can be great indeed.
That’s why video marketing is a key priority for many businesses in all industries moving forward through 2021 and beyond. As a result of the Covid-19 pandemic, the number of consumers that watch online videos, and how often they watch, have risen exponentially. This means that marketers and brands that effectively harness the potential of video marketing in 2021 can truly benefit more than ever before.
Videos are engaging — they tell stories, they resonate with your target audience, and they are more memorable than text content. Consider the following benefits of video marketing and you’ll quickly realize why it has become such an effective format.
According to HubSpot, videos on a landing page can increase conversion rates by 80%. And these other statistics lend further proof to the fact that videos are extremely effective in influencing buyer purchase decisions:
Product videos are much more effective in showcasing a product, as well as its features and benefits, than a written article. This ultimately serves to improve consumer understanding of the product, which, of course, makes them more inclined to buy it.
Brand recognition and consumer loyalty are increasingly important in an ever-growing competitive marketplace. Videos serve to showcase you brand in a more memorable fashion. Corporate videos and branding videos can showcase the personality of your brand and educate consumers about your mission and ideals. When these resonate with your target audience, it establishes trust, which, in turn, serves to increase sales.
According to recent data from HubSpot, global trends indicate that consumers prefer videos over any other form of content. While most searches for information about a product or brand begin with a major search engine, results that lead to videos are more likely to be viewed first. In fact, search engines such as Google have already been placing videos in the top of their search results, catering to the wants and needs of consumers and making it even easier for them to find what they’re seeking.
The metadata included in published videos can help you improve your search engine rankings. And, the longer a consumer views your page after arriving from a Google search, the importance Google will place on that page, subsequently improving your search engine rankings. This is a very important factor, called dwell time, that Google uses to rank pages.
And since 80% of marketers say video has increased dwell time on their sites, it only makes more sense to focus more on video marketing than other forms of content marketing.
A report by Search Metrics states that 55% of results from an organic keyword search contain at least one video. Those results will be more desirable than results without video content, so stepping up the video marketing efforts is imperative if a brand wishes to remain competitive.
Because videos can be such an engaging medium, consumers are also more inclined to share them with others. This is one of the major benefits of video marketing — consumers will share videos via social media, messaging apps, forums, and email, improving your marketing efforts without any extra cost.
According to Small Business Trends, consumers share videos 1200% more than text and images combined. This serves to expand your marketing reach and attract new potential customers and clients, increase conversion rates, and further build brand awareness.
To ensure a high ROI and truly reap the benefits of video marketing, many brands utilize an advanced video marketing platform to create, manage, publish, and analyze their video assets in ways that free platforms don't offer.
Viostream is a robust, enterprise-grade video management platform that can help a brand transform its video communications, manage and track the effectiveness of its video content, and expand a brand’s audience with superior live-streaming capabilities. Its secure and intuitive platform offers a wealth of features for marketers that wish to improve and expand upon their video marketing strategy and maintain an edge over competitors.
Contact our customer support team to learn more about how Viostream's professional video hosting platform can help improve your business communications today.
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