There's no doubt that video is essential for any business that wants to succeed today. Video can entertain, educate, engage, and build awareness for companies. According to research by Hubspot, more than 86 percent of businesses use video to draw audiences. Also, according to a study this year by Wyzowl, the average person watches over 18 hours of video online each week.

Clearly, video is king for communicating messages and delivering the content people are consuming. Whether you want to draw users to your site, provide entertainment, or create additional revenue, a video streaming platform allows you to play videos on your site and grow your audience.

One of the most popular video streaming platforms businesses and publishers can choose is Brightcove. Brightcove is a cloud-based platform that enables people to upload, broadcast, manage, and monetize videos. It is a SaaS company that caters to publishers that have high traffic volume and huge video libraries.

Brightcove can be an excellent choice for large companies who want to use video online. However, if you're not a giant company and have a smaller audience, it may make sense to go with a different video streaming platform.

There are many Brightcove alternatives that provide similar services for a wider variety of companies. These platforms help provide the content you want on a scale and at a price that your organization can afford.

If you are looking for the best Brightcove alternatives for 2021, check out our curated list of options. These video streaming platforms can help you bring more viewers to your brand and monetize your content so you can make the most of the videos you publish.

Table of Contents

1. Viostream
2. Panopto
3. Wistia

1) Viostream

Viostream is an Australian video streaming service that's been serving customers for nearly two decades. Viostream offers a cloud-based video streaming platform you can use for publishing and broadcasting pre-recorded videos. If you want to display videos of events happening in real-time, it also has live streaming video capabilities. 

There are several reasons to consider Viostream over other Brightcove alternatives:

• Trusted and Reputable: Viostream has been around for decades, and it's become the leading platform for video streaming in Australia. The Australian government currently uses Viostream as its video platform.
• Focus on Accessibility: The company wants to make sure everyone can understand and take in your video content, so their platform prioritizes accessibility. Viostream lets you include captions, provide transcripts, have interactive transcripts, allow for player keyboard controls, offer audio descriptions of the video content, and more.
• Custom Player Branding: You want your videos to look like they come from your company. Take advantage of Viostream's custom player branding so watchers always know who is providing the video they are viewing.
• Bulk Uploads: If you cater to a large audience or have an extensive library of videos, Viostream allows for bulk uploads so you can get all your content up at once, without having to tediously, manually upload each video one at a time.

2) Panopto

Another popular video platform used in enterprise and academic organizations, Panopto allows you to record live events and provide them for streaming later. It also has live-streaming capabilities and can be accessed and utilized via mobile devices.

Users of Panopto can share and organize all of their videos in a central library, or share or publish them individually. It also provides the ability to search videos for specific content, record screens while the video plays, and can automatically detect when the viewer is on a mobile device

3) Wistia

If you're hoping to use video to brand and market your business, Wistia is a suitable alternative to Brightcove. Wistia comes with business insights that help you understand who's watching your videos, and how you can improve your performance. There are several reasons people might want to choose it over Brightcove in the coming year, such as its video creation capabilities, custom branded players, and built-in marketing tools. 

Why Use Viostream as the Best Brightcove Alternative for 2021

Viostream helps you publish and provide streaming videos on your site or blog. It also lets you use video internally to educate your team. Established in 2002, Viostream is currently the leading Australian enterprise-grade video platform for government and business. Viostream can also facilitate company live streaming, which is especially helpful in the era of remote work.

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