Dec 5, 2023

How to Convince Your Boss That It's Time to Modernize Your Video Strategy

Effective video communication is essential. It's not just about video conferencing; it's about leveraging video to engage your audience, increasing productivity, and staying competitive. However, convincing your boss to modernize your video strategy and invest in a superior corporate video platform can be a challenging task. In this article, we will guide you through crafting the perfect argument and business case for upgrading to an advanced video solution.

The Importance of Modernizing Your Video Strategy

The first step in your journey to modernizing your video strategy is recognizing its significance. Video communication is no longer an option; it's a necessity. The current state of video strategy within most organizations is often plagued by limitations and challenges stemming from outdated video solutions. These issues can hamper communication, productivity, and engagement.

The Benefits of Modernization

Modernizing your video strategy comes with a host of benefits. It improves the overall quality of your video communication and enhances user experience. An advanced corporate video platform allows you to conduct high-quality video meetings, webinars, and live streaming events. This, in turn, boosts collaboration, reduces travel costs, and facilitates remote work, ensuring your business stays competitive in today's digital landscape.

ROI and Cost-Benefit Analysis

A crucial part of your business case is the return on investment (ROI) and cost-benefit analysis. Calculate the potential cost savings and productivity improvements that will result from modernization. Include data and statistics to support your case. Show your boss that modernization is not just an expense but an investment with a positive impact on the bottom line.

Competitive Analysis

Competition is fierce, and staying ahead requires modernization. Conduct a competitive analysis to demonstrate how your competitors are benefiting from modern video solutions. Show examples of companies that have successfully modernized their video strategies and how it has positively impacted their operations and market presence. This can be a powerful argument in favor of your proposal.

Choosing the Right Corporate Video Platform

Your argument needs to be supported by a clear plan for implementation. Choosing the right corporate video platform is critical. Consider the key features and requirements that align with your organization's needs. Research different vendors and their offerings. Ensure the platform you choose is customizable and scalable, adapting to your organization's evolving video communication needs.

Implementation and Adoption Strategies

With the right platform selected, it's time to plan for implementation. Preparation is key to a smooth transition. Develop an implementation plan that outlines the steps, timeline, and responsible parties. Additionally, invest in employee training and change management to ensure a seamless transition and a positive user experience. Measure the success of your video modernization efforts using key performance indicators and feedback from your team.


Modernizing your video strategy is not just a technical upgrade; it's a strategic move that can transform the way your organization communicates, collaborates, and competes in the market. 

Choose the right platform and implement it effectively, and you'll be well on your way to reaping the benefits of a modernized video strategy.

Learn more about how video delivery can benefit your business; book a call with our Success team to discuss your requirements.

Brendan Sas
Brendan Sas is a digital designer and creator based in Sydney, Australia.
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