Forget about expensive TV ads or internet campaigns. Explainer videos could be the best way for marketing managers to communicate with consumers. Research shows that 94 percent of people watch explainer videos to learn about a product, while 84 percent say these videos have convinced them to make a purchase.
Explainer videos are useful for external communications because they grab the attention of your audience and drive sales and customer service outcomes. These visual assets help organizations like yours convey complicated concepts about products and services and improve information retention.
In this article, learn five explainer video benefits and why you should use a video streaming platform like Viostream to share this visual content.
Explainer videos are short marketing videos that tell customers about your organization's products and services. Typically, you place these videos on landing or product pages for your website.
Explainer videos might contain:
These videos are usually a few minutes long, have a call-to-action at the end of the content and solve a problem for the audience.
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Research shows that the brain processes images 60,000 times faster than regular text, while 90 percent of all information sent to the brain is visual. Including information in an explainer video, therefore, can be an effective way to communicate messages to your audience. The next time you want to create a blog post or document about a product or service, consider video instead.
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Videos on social media platforms generate 1,200 percent more shares than text and images combined. That means customers are more likely to share explainer videos than other media. Creating an explainer video about a product or service and posting it on your Facebook or Twitter can be an effective way to generate interest in your brand and drive traffic to your product pages.
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Some marketers still think of explainer videos as informational. However, this visual content also serves as a powerful promotional tool. Eighty-four percent of video marketers say video is an effective method for lead generation, and around 80 percent believe this medium has had a direct and positive influence on sales.
If you're stuck in a sales slump and want to drive more customers to your product pages, investing in explainer videos could provide you with a solution.
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Google and other search engines often prioritize explainer videos on their search results pages, making this visual content highly lucrative for marketers. Research shows that videos increase the chances of appearing on Google's results pages by 58 percent.
Pro Tip: Drive even more traffic from search engines to your website by creating an attention-grabbing thumbnail for your explainer videos. A good thumbnail can motivate customers to click on your video and learn about your products and services.
Better customer service is one of the best explainer video benefits. When you create visual content, you provide customers with an easy way to digest important information about your products and services, such as how to use product features or sign up for a service.
Forty-three percent of organizations say that videos reduce the number of calls their business receives. You can improve customer service by including valuable information in your videos, which reduces the burden for agents.
Explainer videos promote your products and services, increase sales and improve brand recognition. But you need a reliable video platform to share and manage this content. Viostream is a business-orientated video tool for marketers who want more features and security than free platforms like YouTube provide. With an incredible range of video marketing solutions, Viostream is the all-in-one platform that integrates various business intelligence tools for better video management and analysis.
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