Most HR and corporate training teams realize the importance of high-quality onboarding for new hires. Research by Glassdoor found that great employee onboarding can increase retention by 82% - much higher than those who don’t offer any kind of formal process for new hires. Not only that, but better onboarding tends to equate to higher job satisfaction, better performance on the job, and greater employee commitment.
These days, onboarding is much more than a quick meet-and-greet and a take-home info packet. More and more companies are embracing new trends in onboarding employees, including welcome videos. While face-to-face conversations and some paperwork will undoubtedly be necessary, welcome videos are an excellent tool for tailoring informational content to your new hires and conveying a bit about your company at the same time. These videos help employees get to know the culture, the leadership, and any other pertinent information they need.
Well-crafted welcome videos can do much more than teach new team members. They can inspire employees and set them up for success. Check out these examples of how other companies welcome their new hires with great welcome videos.
Annie’s is an organic food company that provides a variety of foods that supermarkets around the country stock. Their welcome video highlights the company culture and values. It focuses on how their team operates and works together and the shared value of teamwork. The video features employees sharing what they love most about working for Annie’s and they mention everything from being able to work out at the company gym to bringing pets to work to feeling like they make a difference in the world.
BambooHR does an excellent job of adding a little company personality to their welcome video. The company relies on its employees to double as actors, so their welcome video goes out to new hires that are scheduled for a shoot. They understand that not everyone likes being on camera, so the video offers a sense of what it will be like to be filmed. The video is infused with plenty of humor and instruction and it gives a good idea of the culture at BambooHR.
Zappos has always had a reputation for having a strong company culture. Their welcome video focuses on that culture, which is all about teamwork and customer service. In the video, employees share their take on why it’s such a fun place to work. They share the company values that are important to them and offer a look at different scenes from around the office. Employees also talk about different ways they represent Zappos values in both their work lives and their personal lives.
Starbucks does a great job using their welcome video to inspire growth in new team members. Their video features short clips of employees discussing their trajectory and experience at Starbucks. New hires get a chance to hear team members talk about how they’ve grown and what inspires them. It shows that there is a lot of room for growth at Starbucks and many opportunities to make a real difference within the company, no matter whether you’re working at their coffee shops or in their offices.
Zendesk is a help desk platform for businesses. They have a variety of welcome videos that showcase what life is like working at Zendesk in the different cities they are headquartered, such as Dublin and Melbourne. It shows a lot about the city where employees will be working, thus offering a sense of the culture and lifestyle. Their videos even introduce office mascots and different team members. It’s an effective way to do a welcome video because they impart a lot of information while still maintaining a sense of humor.
Google is a dream job for many people in the tech world. If you're at all curious about what it’s like to work there, their welcome video gives you a pretty good idea. This video is meant for Google interns and showcases what is so amazing about working at Google. Shot on their company campus, you can see employees walking dogs, playing sports, and generally having fun at the workplace. It is primarily focused on the freedom employees have to roam around during their downtime and interact with one another, learning new things all the while. There are also plenty of interns hanging out in the video so you can get a good sense of the people that work there.
Welcome videos can be an ideal way to ramp up your employee onboarding process. Looking for a place to host welcome videos? Viostream is a secure cloud-based video sourcing platform that simplifies the management and distribution of video content both on demand and live streaming. We offer a simple way to upload, manage, and organize all of your video assets in the cloud. Contact our customer support team to learn more about how Viostream's professional video hosting platform can help improve your business communications today.
The importance of online video will continue to grow for years. This comparison will help you choose Brightcove vs. Viostream for your video.