The Importance of Corporate Internal Communication Planning

The Importance of Corporate Internal Communication Planning

If you run a company, you know how important your communications are with the outside world. You probably have a marketing team in charge of all the messaging that goes out, and, likely, they've honed your voice, tone, aesthetic, and the way you speak to your customers. 

But do you put as much time and thought into the way you speak to your own team?

While most business leaders understand the importance of external communication, many overlook the importance of internal communication. They put way less emphasis on the way they talk to their own employees compared to how they talk to the public. 

This is a mistake. The way you speak to your team can impact your relationship with them, and it can also shape how they feel about their job — which affects how they perform.

When you deliver a message to your company, you need to make sure it’s received in the way you mean. Corporate internal communication planning is a critical step if you want to deliver big news and get your team on board with your ideas. This article contains several tips to keep in mind when strategizing about how you can send the right messages within your own team. Want to jump start your video game? Download our free e-book Video for Training, Learning and Development to learn how to train your corporate employees for their success.

Planning Internal Announcements Keeps Everyone Calm

Sometimes, big news at a company can be scary or it may stir up anxiety in people who are apprehensive about a big change. If you are delivering life-changing news, you want to deliver it in a way that keeps everyone as calm as possible. Write out what you want to say, then review to ensure you've communicated your support and optimism about the things people might find scary.

Read the message to people who already know your news to see their reaction. By taking some time to think through how you're going to deliver internal communications and seeking feedback from people who will respond honestly, you can be sure you've planned a delivery that will be received as well as it possibly can be at your organization.

Cohesive Communication Can Motivate and Inspire

You build a brand by sending a cohesive message out to the world. Why wouldn't you want to do the same within your organization? By taking the time to plan your internal communications, you can ensure that everything you communicate fits your brand and matches your tone of voice. By making all your internal communications cohesive and in line with who you are, you can build a strong corporate culture that bonds everyone together.

When your employees feel like they're part of a team and that they understand the values of the place they work, you can motivate and inspire them to work hard for any ideas you might have. Internal corporate communication planning is a helpful step towards cohesive organizational communication and a recognizable, likeable company voice.

Internal Communication Plans Allow (and Encourage) Feedback

When internal communications are doled out in a measured, planned way, they allow people to process the news they're hearing. It’s also important to ask for feedback from the recipients. When people hear their company asking them for their thoughts, questions, or concerns, they feel like they're valued and heard. Planning internal communication opens up a two-way street in which employees are not afraid to speak up, creating a company where people feel like they're empowered to make a change.

Planning Internal Communications to Ensure Consistent and Precise Messaging

When it comes to what's going on at the organization, everyone wants to be in the know. For that reason, you want everyone to hear the news at the same time. If people find out information after others, they may feel that they're less important or not as valued at an organization.

To avoid these issues, you should always plan how and when you'll deliver your message, and execute according to that plan. You may want to deliver a message to a live, in-person gathering (where feasible), or you may want to livestream an announcement. Alternatively, you could record a video message and send it out to your team all at once. Video helps ensure your message is equally available to all team members and that they can go back and review it if they want to hear it again or learn more.

Read more in our Internal Communications Best Practices Guide.

Engage Viostream To Assist Your Corporate Internal Communication Planning

If you're ready to enhance internal communication and put an internal comms strategy in place at your company, Viostream is an online, cloud-based video streaming platform that allows you to record, publish, and share videos with your team. This ensures you disseminate a uniform message while ensuring the words you deliver are exactly the way you want them.

Viostream’s live video streaming capabilities allow you to communicate immediately with anyone who can access the internet, even if you have a remote workforce. With live stream, everyone hears news within the company at once. By taking some time to think through how you are going to deliver your internal communications, you can be sure people receive it in a positive way.

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