TED Talks have set the standard when it comes to making quality, impactful and enduring corporate videos. Fortunately, bringing this kind of powerful messaging into your organization does not need a massive production effort or budget. In this article, we share our top 3 tips for getting more bang from your corporate video buck.
Consider this: The time and effort needed to set up a video shoot is the same whether you’re planning to film for five minutes or two hours.
Once you’ve set everything up, maximize the return on your effort by capturing more than a single message. Be creative about what and who else you might be able to shoot to create more footage for you to work with.
One of the hallmarks of TED Talks is that no one speaks for more than 18 minutes, which creates space and opportunities to create more interesting programs. Don’t worry too much about what you’re filming. Try to capture good volume and a variety of footage.
Think about corporate functions or events your organization may be involved in. Any of them might be an opportunity to capture more interesting footage. Sometimes it’s the least obvious situations that can yield great results. Some organizations are capturing content simply from their mobile device on hand.
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Even the smartest, most informed and naturally-poised people can struggle to come across in a fluid and flowing manner when they’re speaking into a lens. If you’ve ever tried presenting, you know the best outcomes are when the presenter is comfortable and free to be themselves with the material.
But this is often easier said than done.
The "interview technique” maximizes your chances of a natural, convincing take. By introducing an interviewer who is asking questions and facilitating the flow, the video is much more likely to feel like a natural conversation. You’re guaranteed to capture more authentic (and therefore, more effective) content.
Of course media training has its uses, especially when a speaker is likely to be fielding tough questions on tough issues in real time. But when it comes to creating effective corporate video content, the best approach may be to go off script. Teleprompters can be helpful to give presenters key points, stats and facts. But consider having these as a guide, while letting the presenter deliver the message their way. The value of a video lies in the ability of a presenter to make a personal connection with the audience.
Related Reading: Virtual Presentation Tips
You’ve worked hard to produce your video to the highest possible standard. When it comes time to send it out to your audience, there’s no better video hosting platform than Viostream for business. The core benefits of your membership include:
Depending on the package you choose, you can also access additional features such as enhanced video analytics, upgraded security, virtual events and live streaming, and up to 3,000 GB of storage space.
Talk to one of our customer service experts today about how our cloud-based platform for live streaming can help your company realize the power of video to transform all of its communications.
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