Companies pour countless resources into the production of video content. When done right, this content can help build your brand's reputation while engaging your audience. So why let it go to waste? Video analytics are so often overlooked, underestimated, and left out of the bigger picture.
Simply publishing amazing video content isn't enough. In order to make your video content work for your business, you have to measure the right metrics and use them to your advantage. Here's a closer look at the metrics you should be tracking and why you should be bringing your analytics into your business intelligence (BI) tool.
Video analytics tell you how interested and engaged your audience is in a particular topic or format. Using video analytics, you can begin creating content that consistently gets watched, shared, and remembered, while driving conversions and loyalty for your company. These same metrics will help you grow your reach and reputation.
While you may be looking at your video analytics and considering these things, many companies have yet to take the next step of integrating video analytics with their BI tool. For those ready to start getting more out of their video analytics, Viostream makes it easy to bring all of your video data into Tableau, Power BI, or your favorite BI tool.
If you're simply looking at video analytics like view count, you're under-utilizing this powerful insight. Here are the metrics that you should be looking at:
Using your existing BI tool, you can put Viostream's insight to work in all sorts of ways outside of video, helping to power conversions and build loyalty for your brand.
With a platform like Viostream, in-depth video analytics allow you to track a viewer from the moment they click Play through every minute of video they consume. This gives you the insight to understand who is engaging with your content and where that engagement is happening the most.
When you pull this information out of Viostream and plug it into your BI tool, you'll get to extrapolate all sorts of information--including how video plays a role in the customer journey and which videos, specifically, are fostering lead generation and sharing.
One of the most powerful aspects of a business intelligence tool is that it helps you take away the complex numbers and turn them into visual insights that are easy to process at-a-glance. Viostream gives you a wealth of information, like interactive heat maps, viewing patterns, and the ability to sort by time, location, and device. By bringing this information into your BI tool, you can easily visualize these massive stores of data, connect them together, and understand your audience in greater detail.
Viostream's analytics can reveal the best performing videos on your platform, showing video engagement metrics that help you dig deeper into the what, why, and how your future videos should work to replicate that success. This enables you to learn from the content you already have to create an even better user experience in the future--not just in your video content, but all content you produce.
By combining this data with information from your other platforms (i.e., your website and social channels) in your BI tool, you'll get a big picture understanding of the type of content your users interact with the most, helping guide future creations.
Viostream is proud to offer amazing analytics that can reveal where viewers drop off, which videos they always tune into, and the time of day, device, and location that leads to the most interaction with your content.
But Viostream can do far more than that. Aside from helping you understand and utilize your video analytics within your BI tool, Viostream also offers robust features to help you get more out of your video content. With dedicated video portals, live streaming software, highly accessible design, and advanced security, Viostream is your best partner when it comes to bringing video content to the masses. Contact our support team to discuss your needs.