Text-based content clearly plays a critical role in bringing traffic to your website. For the last several years, though, video has become an increasingly prominent way for brands to communicate with their audiences.
As is the case with any landing page, a video landing page is all about convincing the customer to act. However, instead of written text, the page contains a video that engages the visitor and convinces them to take an action, such as buying a product, signing up for a service, or providing an email address for future communications.
Creating landing pages by hand can take a lot of work and time. With video landing page templates, you choose the right design for your videos and URL. Instead of building a page from the ground up, you get to quickly add videos to a template designed by professionals.
Obviously, you want to spend less time and effort building pages. Templates can help you do that. By choosing a template with space for a custom sales video, you can take advantage of several additional benefits.
When internet users don’t find the information they want on a page quickly, they leave. That increases your bounce rate, which can damage your search engine ranking and corrode your brand’s reputation.
Research shows that adding video lowers a page’s bounce rate by 11 percent. Video landing page templates that organize your content in meaningful ways could have an even more positive effect.
Whether you want people to buy your products, sign up to attend a conference, or make other commitments, online video pushes them in the right direction. Adding a well-made, informative video can increase conversions by up to 80%.
A report from Cisco shows that the amount of internet traffic dedicated to video will continue to grow for several years. Video already accounts for about 82% of internet traffic. Video will become increasingly useful as more people around the world adopt smartphones with fast internet connections. Companies that don’t keep up with this trend will likely find that they lose relevance.
Viostream’s comprehensive viewer reporting makes sure you know how well your videos work. The platform tracks metrics like who watches your videos, the average engagement rate of your videos, and common drop-off points that lower your overall engagement.
Several types of corporate videos can help you reach and educate your audience, including product demonstrations, online commercials, and client testimonials.
Here are three websites that video to drive their results. Note that these are homepages, not landing pages. While the two types of pages have distinct purposes, these examples highlight features that some of the best video landing pages use to engage and convert visitors.
MNML website immediately introduces visitors to some of the company’s best work, including product and packaging design for Redemption Anc Earbuds, Bang & Olufsen headphones, and Nexus. The video leads you on a tour of attractive products that combine form and function. Just as importantly, the landing page lists MNML’s areas of expertise, including design, engineering, brand, packaging, strategy, and business innovation. Below the video, you can click on specific products and clients to learn more about how MNML participated in their projects.
Scribe Media specializes in helping writers complete and publish their work. The video landing page automatically plays a short clip. When visitors click the play button, they watch a message from CEO JeVon McCormick and several successful writers. The six-minute video does more than explain how Scribe Media works. It shows that the company gets results.
The landing page, of course, needs to tell writers about the details of Scribe Media’s services. Below the video, you will find information about distribution, editing, publishing, promotions, and marketing. The page lets the video grab you. Then, it uses text-based details to give you detailed answers.
The Impact landing page accomplishes a lot in a small space and short time. The video starts playing without any prompting from the visitor. Just seconds into the video, though, you see text that offers a bird's-eye view of how the business can help websites drive inbound marketing. The video also includes two buttons: Talk With an Advisor and Free Training With IMPACT+. These buttons give CTAs inside the video without causing distractions.
The landing page shows you Impact as a successful business, clarifies its role, and gives you a CTA almost as soon as you visit the site.
Viostream has a vast array of pre-built templates for your videos that make it easy for you to add your brand, attract more viewers, and organize your content. Not sure whether Viostream has the right features for your company’s videos? Contact our customer support team to learn more about how Viostream's professional video hosting platform can help improve your business communications today.