Newsletters are an important and powerful way to drive sales and nurture your relationships with current customers. With newsletters, you allow your brand to shine, you can provide valuable content that makes you a trusted resource for the public, and you can share content that convinces people to buy from your company. One great way to do that is by using videos in your newsletters. If you're not sure how to do that, one of the best things you can do is check out video newsletter examples to see how other companies successfully reach their audiences using video. You can also get some inspiration for laying out and designing your own video newsletter so that you can get started quickly reaching your audience in a place they spend a lot of time—their inbox—and impress them with all your video content.
If you need a place to host videos online, check out Viostream. If you sign up for a 14-day free trial today, you can test all of the features the platform offers for storing, managing, and sharing videos, and decide whether it's the right overall video solution for your organization.
Check out these video newsletter examples that have been sent out to email lists from companies around the globe.
Spotify's newsletters are completely clean and minimalistic and position the video so readers' eyes are drawn to it, making them more likely to watch. The text explaining the meat of the message and the reason the video is included is succint and easy to digest. Spotify wins at sending video newsletters via email because they have mastered the art of highlighting their message and saying just enough to convince readers to watch the video, and not just read the email message.
Adrenaline Travel is a company that specializes in arranging travel and tours for adventure seekers. They want to appeal to any adrenaline junky who wants to experience the rush of something new and challenging. Watch their video newsletter to see how they've incorporated video in a way that makes it hard for any viewer to look away.
Adrenaline Travel doesn't just use video this once though. They regularly use short clips in their newsletters that entice people to go see the world. This can be done using just text, but it is much, much more convincing when email readers can see the places where they might travel. Videos bring the destinations to life, and make people more willing to sign up and pay for a trip. Any travel company like Adrenaline Travel could benefit from including videos in their email newsletters.
Made-In Cookware is a company that makes and sells high-end cookware to home chefs. One reason the company has been so successful is because they've really nailed their branding. Part of that process is that they have mastered the art of email marketing, sending newsletter subscribers 7 emails per month. They recently sent a very successful email in which they used video to entice people to buy. This email was entitled "Chefs Notes," and in it, it had videos of celebrated chefs demonstrating how to use the cookware to cook delicious meals.
Made-In was smart to use videos because they showed potential customers how the products would work. Further, the videos feature mouth-watering, delicious food made with their products. The feelings these videos inspire may lead potential customers to buy Made-In products simply because they want the chance to eat the gorgeous food the chefs were cooking.
If you make beautiful products or offer enticing services that customers may really want to purchase if they could only see their end result, consider using videos to show them—and consider Viostream to host and share those videos. Viostream is one of the world's leading video platforms for businesses, and it can help you host and send videos to any client, customer, or team member you're trying to reach. See how by signing up for a free 14-day trial today.
Looking at video newsletter examples is a great way to gather information for your own video newsletter. You can take in what works and what doesn't, then use them as inspiration to format and craft your own message with videos that will go out to customers and followers. This works for newsletters to an audience of customers (or potential customers), or for an internal newsletter. Once you've been inspired by the video newsletter examples, the next step is to get a video platform that will allow you to host and share videos—and for that, you can choose Viostream.
Viostream is one of the world's leading video streaming platforms for enterprises. The platform allows companies to store videos in the cloud. It also provides access so you can manage, organize, and maintain a video library—then share any video in that library at any time. You can choose to share these in a myriad of ways, including in a video newsletter.
Want to see how Viostream works for yourself? Sign up for a free trial today. With a free 14-day trial, you can test out sending some video newsletters, and see how easy Viostream makes video sharing. You can also take advantage of the other great video features on the site, like the ability to create a learning management system, or the ability to live stream video from a meeting to any computer that has an internet connection.
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