Oct 25, 2023

Why Off-The-Shelf Video Platforms are Bad for Corporate Comms

Including 4 Reasons Why Corporate Communicators Choose Viostream

Video has quickly become the gold standard for communication. While platforms like Vimeo, YouTube, and Vidyard have cemented their positions in the video sharing realm, they might not be the best fit for corporate communications use cases. Let's dive into the intricacies of these off-the-shelf platforms and understand why a specialized solution, like Viostream, trumps them for corporate needs.

The Downfalls of Generic Video Platforms

Lack of Customization 

Platforms like YouTube are designed for mass consumption, and they prioritize features that cater to individual creators or the general public. For corporations with specific branding needs, customization options can be limiting. From the inability to alter player design to match brand aesthetics, to limited embed settings, the one-size-fits-all approach falls short.

Viostream can be customized to ensure your video player experience is on-brand. 

Privacy Concerns 

YouTube, known for its vast public reach, might not be the ideal platform when it comes to internal communications or confidential content. While private video settings exist, they don't offer the advanced security features a corporation might require. It’s very hard to trust it with confidential information like internal company announcements or investor updates

Viostream offers password protection and email registration for videos, ensuring only the right people see your content.

Limited Analytics 

Vidyard offers analytics, but it's more tailored for marketing professionals tracking video campaign performance. For corporate comms professionals, there's a need for analytics that dive into employee engagement, comprehension, and feedback, which generic platforms might not offer.

Ads and Irrelevant Content 

One of the significant challenges with platforms like YouTube is the presence of ads. Not only can this be distracting, but there's also a risk of competitors' ads showing up on your content. Plus, post-video recommendations might lead viewers to unrelated or even inappropriate content.

Viostream videos live in an uncluttered, ad-free, and custom branded environment. 

Viostream: Tailored for Corporate Comms

Viostream stands out in this arena, not just because of its video capabilities, but because it was designed with corporate communication professionals in mind.

1. Bespoke Customizations 

With Viostream, you're not just getting a video platform; you're getting a tool tailored to your brand. From player designs to interactive elements, everything can be aligned with your corporate identity.

2. Advanced Security Protocols 

Recognizing the sensitive nature of corporate content, Viostream provides robust security features. From end-to-end encryption to password protection and access controls, your content is in safe hands.

3. Comprehensive Analytics 

Viostream goes beyond views and clicks. It provides insights into viewer demographics, engagement heat maps, and retentation feedback, ensuring corporate comms professionals have all the data they need to measure the effectiveness of their content.

4. Dedicated Support

With a focus on corporate clients, Viostream offers dedicated support ensuring that any technical hiccups or queries are resolved promptly. We understand the importance of pulling off live events like investor announcements and company-wide updates, so our white-glove service is always on hand to ensure things go smoothly.


While generic, off-the-shelf video platforms have their merits, they aren’t designed with the corporate communicator in mind. For a realm that requires precision, customization, and utmost security, it's pivotal to opt for a platform like Viostream, which understands and addresses these unique needs. In the world of corporate communications, the right tool can make all the difference, ensuring your content isn't just seen, but it's impactful.

See why Viostream is the choice of today’s modern Corporate Communicators. Book a Demo Today.

Stuart Auld
Stuart Auld (Head of Infrastructure) is a multi-disciplinary engineer with broad-ranging experience at executive level delivering operational best practice across customer engagement, technology, change management and process improvement.
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