Best Types of Webinars for Internal Corporate Communications

Best Types of Webinars for Internal Corporate Communications

Around one in four people attended more webinars in 2020 than in 2019, making these broadcasts one of the most popular communication methods on the planet. Webinars let you engage with internal teams about various topics, and employees can watch these broadcasts live or on-demand.

Learn about the different types of webinars that can improve internal corporate communications and how a video platform like Viostream can help.

What are Internal Corporate Communications?

Internal corporate communications facilitate the exchange of information between employees in your organization. This information exchange can improve productivity in the workplace and provide employees with the resources they need to do their jobs.

Internal communications take place over various technologies such as email and the intranet. However, different types of webinars have become one of the most popular methods to exchange information. That's because employees respond better to visual information than regular text.

Studies show that humans process visuals 60,000 times faster than text and are more likely to recall information presented in videos than text. Moreover, 37 percent of the population are visual learners, meaning they perceive information like videos better than other methods.

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Types of Webinars

Onboarding Webinars

Onboarding webinars welcome new hires to your team. You can create a live webinar when several employees join your organization simultaneously, then save the recording for individual hires to watch on-demand any time after accepting a job offer.

Here are some of the topics you might want to include in your onboarding webinar:

  • Job responsibilities
  • Corporate culture and values
  • Diversity, inclusion, and equality
  • Compliance
  • Internal policies

Typically, human resources (HR) departments are responsible for creating content for various types of webinars, including onboarding webinars. However, managers might also appear in the broadcast to welcome new hires to their teams.  

Related Reading: The Importance of Corporate Internal Communication Planning

Training Webinars

Training webinars let you connect with teams anywhere in the world and communicate learning and development topics. These types of webinars are a great idea if you have remote teams who can't be at a physical location for training.

Incorporating training webinars into your internal corporate communications strategy allows employees to learn new skills and develop knowledge about their job roles or industry-specific trends and challenges.

Here are some of the topics you might want to include in a training webinar:

  • Leadership
  • Coaching/mentoring
  • Ethics
  • Health and safety
  • Compliance
  • Personal development
  • Soft skills

Sales Webinars

Sales webinars allow sales teams to exchange business-critical information. Professionals such as sales managers, marketing managers, and chief revenue officers might attend these types of webinars and discuss sales reports, metrics, or other data in a virtual environment.

Here are some of the topics you might include in a sales webinar:

  • Sales leadership and challenges
  • Projected sales forecasts
  • Business development
  • Lead generation
  • Lead nurturing

Related Reading: 5 Internal Communication Strategies That Will Engage Your Employees

Crisis Management Webinars

Crisis management webinars enable managers to prepare for future events that could impact your organization. These events might include server downtime or a data breach. By planning for these possible outcomes, you can protect your most valuable assets and reduce risk.

Here are some of the topics you might discuss during a crisis management webinar:

  • Disaster recovery management
  • Damage containment
  • Insider threats
  • Cybercrime
  • Technological crises
  • Natural disasters

Related Reading: Webinars vs. Webcasts: Everything You Need to Know About Which Is Best for Your Business

Guest Speakers

Asking a guest to speak at a webinar can help you convey important topics to your audience. An industry expert or thought leader can host a webinar, and employees can ask the speaker questions at the end of the broadcast.

Here are some popular topics for these types of webinars:

  • Digital transformation
  • Improving customer experiences
  • Discrimination in the workplace
  • Productivity in the workplace
  • Sustainability

How Viostream Can Help With Different Types of Webinars

Viostream helps you create a video communications strategy for engaging with internal teams. Create, share, and track different types of webinars from one platform and revolutionize the way employees access information.

The Viostream platform features the following tools for communicating with internal teams:

  • Video portals and playlists that let you interact with specific employees and teams
  • Access controls to protect company secrets
  • Video analytics that provides insights about viewership and engagement
  • Video heatmaps that tell you the location of viewers
  • Accessibility features such as audio descriptions, subtitles, and closed captions
  • Pre-built event templates and registration pages
  • Advanced security
  • Live streaming
  • Video embeds
  • Live URLs
  • A powerful video player that viewers can access across devices and browsers

Viostream is the No.1 platform for corporate communications. Use this powerful tool to engage with internal teams via different types of webinars and improve productivity in your organization. Start your free trial now.

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Brendan Sas
Brendan Sas
Customer Success
Brendan Sas is a digital designer and creator based in Sydney, Australia.
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