Does Video Increase Your Conversion Rate?

Does Video Increase Your Conversion Rate?

Video marketing is all the rage right now, and it’s no wonder why. Video now appears in 70% of the top 100 search results listings, and viewers are up to 85% more likely to buy a product after watching a product video. It’s hard to ignore facts like this! Now that we have super-speedy connections and innovative technologies in our homes, many companies are tapping into the online broadcast medium for a majority of their advertising. But this still begs the question: Does video increase conversion rate?

The Effectiveness of Online Video

The best part about online video advertising is that people prefer watching over reading in nearly every industry and demographic. One study reported that visitors were 144% more likely to purchase after seeing a product video than the ones who didn’t view the video. Even instructional and how-to videos encourage people to stay on your site longer and share the video, increasing your reach.

Video can help increase conversion rates, engagement rates, and more. Just consider these surprising video statistics:

  • 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video.
  • 97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales.
  • Including a video on your landing page can increase conversions by more than 80%.

Video is a definite factor in increasing conversion rates these days. If you’re not taking advantage of this tool, it’s likely that you’re missing out on sales.

5 Ways Video Helps Increase Conversion Rates

If you’re wondering how exactly videos increase conversion rates, let’s look at some of the specific reasons it is so appealing to consumers.

1) Videos Boost Engagement

Video is both auditory and visual. It grabs our attention more than written content and it also tells a bigger story, using both sound and visual measures to encourage users to take action. That’s why it’s important to make your video polished and engaging, so users get interested from the first few seconds.

2) Product Videos Enhance Consumer Trust

Consumers are sometimes hesitant to buy a product online because they fear it might not be exactly what it looks like in an ad or picture. That’s where product videos can help. Video offers the proof online shoppers need because they get to see a product in action. It’s easier for them to imagine themselves using the product, whether it’s a new bracelet, a vacuum, or a bicycle helmet. Doing this with your products over time helps build trust and credibility.

3) Informational Videos Help Answer Questions

Instructional and tutorial videos are mega-popular. That’s because consumers want answers to their questions before they purchase an item. A good product video helps answer questions the user hasn’t even asked yet, which are also the ones that might keep them from converting.

4) Video Offers an Omnichannel Experience

Video is great for conversions because users can access them on a variety of different channels. Video ads can appear on Facebook and Instagram, on your website, in email, and more. You can guide the customer experience on each of your digital channels.

5) Video Is Shared More Than Any Other Content

Word of mouth is still one of the most dependable advertising tactics. Positive reviews are critical for sales — and these days, those reviews are often posted on social media. Videos are shared 1200% more times on social media than links and text combined, so it is quickly becoming a marketing must for companies.

How Viostream Can Help

If you're ready to get more involved in video marketing to grow your brand, consider using Viostream. Viostream gives you one place to publish and store your videos, then disseminate them to get your stories out to the world. With Viostream, you can create a branded video library where people can watch all your videos in one place. You can also rely on video analytics and reporting to get a good sense of who responds best to your video stories.

Viostream’s live video streaming capabilities allow you to communicate immediately with anyone who can access the internet, even if you have a remote audience. With live streams, everyone hears news of product releases as soon as you’re ready. By taking some time to think about your video marketing strategy, you can be sure your customers receive it in a positive way.

Contact our customer support team to learn more about how Viostream can help you increase your conversion rates with video.

Evan Parker
Evan Parker
Chief Executive Officer
Evan is the Chief Executive Officer, with over 15 years of leadership experience across technology, management consulting & military service.
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