Corporate Communication
Dec 19, 2023

Incorporating Video into Company-Wide Announcements

Corporate communication teams are constantly seeking innovative ways to engage employees and stakeholders, with video being one of the most effective tools available. In this step-by-step guide, we will explore how to seamlessly infuse video content into your company announcements for a more impactful message.

The Communication Power of Video

Video is more than just a trend; it's a transformational force in corporate communication. According to recent statistics, people retain 95% of a message when they watch it in a video compared to 10% when reading text. Moreover, announcements with videos receive 1,200% more shares on social media than text and images combined. These numbers illustrate the incredible potential of video in delivering a message that resonates with your audience.

Video Tools and Workflows

To create high-quality videos, you'll need the right equipment and software. Invest in a good camera, microphone, and lighting setup and either learn how to use your tools effectively, or hire a professional to work on the video production aspects. Viostream offers production services to create beautiful footage for your project. Editing the video well is also vital, this is why a professional video editor will make or break your video content.

Crafting Your Message

Before you start shooting, you will need to script your content and even create storyboards. Pre-production planning is key to having the production shoot running smoothly and efficiently. When writing, keep your messages clear, concise, and audience-centric. Incorporate storytelling elements to make your content more relatable and emotionally resonant.

Sharing and Distributing Your Video Announcements

Choosing the right distribution channels is crucial. Leverage video hosting platforms like Viostream and integrate video content seamlessly with existing communication tools and platforms. Promote your video announcements through various channels to ensure they reach the intended audience. Implement analytics to measure your communication efforts' success.

By using Viostream’s robust sharing features, you can create fresh branded video libraries with a few simple clicks, or embed your video directly into your existing pages and company portals.

The Future of Video in Corporate Communications

To stay ahead in corporate communications it's essential to keep an eye on emerging trends and technologies. Video continues to evolve, and it's crucial for communication teams to adapt to these changes.

Incorporating video into company-wide announcements is not just a choice; it's a necessity in today's corporate communication landscape. By following the steps outlined in this guide, you can transform your company announcements and make a more significant impact on your audience.

If you're ready to take the plunge into the world of video communication, our platform is here to help. Viostream offers a comprehensive solution designed to simplify the video creation and distribution process. Discover the features, benefits, and success stories from our users to get started with confidence.

Book a demo today: 

Brendan Sas
Brendan Sas is a digital designer and creator based in Sydney, Australia.
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