How To Make a Video for Your Business

How To Make a Video for Your Business

Creating videos can be an excellent way to market your business. Learning how to make a video for your business can boost your search engine rankings and offer an effective and valuable way to increase customer engagement. Business videos can help companies better promote products, explain difficult concepts, offer a way for potential customers to connect and do a myriad of other things.

Video is a must-have for thriving companies. Product videos increase the chance of a purchase by 144 percent. But, unless you have experience in this arena, you might be wondering how to make a video for your business. The good news is that crafting professional videos doesn’t have to be time-consuming or expensive.

Creating a video is an easy, shareable way to communicate your company’s message to a wide audience. But, like many companies, you might wonder how to make a video for your business—or if you have all the resources needed to create a good video. Even with limited resources, companies can produce great videos all the time. Here are five tips that can help you create an excellent video for your business.

Craft a Production Plan

When you start thinking about how to make a video for your business, the first thing to consider is your production plan. You want to organize as much as possible before you start filming to make sure the process goes smoothly. Create a loose script or storyboard that outlines what you plan to show in your video and key takeaways for the audience. Try to get feedback on this from different team members so you make sure to stay on the same page.

Feature Your Personality

Business Insider reports that consumers spent 84 minutes each day watching online video in 2020. This is great news if you’re producing video. But it also means that your biggest challenge is going to be standing out from the crowd.

To do this, think about what sets your company or product apart from the others in the market? Why should customers be more interested in you than in your competitors? Visual content is an easy way to let your customers know who you are, whether you are doing a product demo or a general intro to the company. Plus, video is more memorable. According to Forbes, viewers retain 95 percent of a message when they watch it in a video, compared to only 10 percent retention when reading text.

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Be Entertaining and Informative

Even when you keep videos short, they still have to contend with millions of other videos hosted on the web. Make sure you have a clear sense of what value your video is going to offer to your audience. You might decide to tell the story of your company, offer an insider discount or explain how to use a product. Whatever type of video you choose, if you learn how to make videos for your business that are smart, entertaining, and informative, chances are they will be a success.

Use Consistent Branding

These days, it doesn’t take a ton of time, resources, and money to craft professional videos that showcase the voice and personality of your company. There are plenty of easy-to-use platforms where you can customize templates and match them specifically to your company’s branding to create high-quality, professional videos that can instantly help your business grow. Making a video for your business is easy with Viostream. Its platform makes it easy to customize your videos with consistent branding so that you can effectively boost awareness and grow your audience. See for yourself by getting your free 14-day trial now.

Promote Your Video

Learning how to make a video for your business means you can consistently produce great pieces of video content that features your personality, clearly explains what you’re doing and offers something of value to the customer. The only thing left to do is to promote it. Hosting your business video on a platform like Viostream is one of the best ways to record, distribute and track analytics on it. It’s like having your own channel with specific video landing pages, except it is completely secure. Viostream’s analytics capabilities can help you understand how your video is performing.

Learning how to make a video for your business can help your company promote itself and gain more traction with a wider audience. You can promote the video on different platforms and create videos that showcase products, explain what you do, connect with potential customers and pretty much anything else you can think of.

Viostream Can Help

Viostream is an enterprise-level video platform where marketers can host easily accessible videos for audiences. Viostream offers a place to publish all your company’s narrative videos and provides the tools you need to make sure that your audience sees them. Sign up for a free trial to find out how Viostream can help you better understand how to make a video for your business. You'll be able to confidently use videos to showcase your brand and reach a wider audience of customers and clients.

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Brendan Sas
Brendan Sas
Customer Success
Brendan Sas is a digital designer and creator based in Sydney, Australia.
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