If your business doesn't yet use video in its day-to-day operations, it's time to start. Your competitors are most likely already using the powerful medium and drawing in audiences who like to watch videos. It's also a powerful and clear way to both communicate with your team internally and reach your audience at large.
Did you know that at least 86% of businesses today use video for marketing? Video gets information across quickly and easily, since research shows that people process information 60,000 times faster when they encounter it visually (in an image or video) rather than hearing it aloud or reading that information via text. So, if you want to harness perhaps the most powerful communication tool available for businesses today, don't overlook video.
If you feel ready to use videos for your business (or you already do but you want to improve your online video usage), it's important to ensure that the platform you use for hosting and sharing your videos is secure. There are countless cyber threats online today, as well as malicious actors who may be on the web looking to steal information from you or your customers. So, when you are choosing where and how to host your videos online, it's important to consider security as a factor for which channel is the best for your organization.
Here's what you need to know about finding a solution to use for secure video hosting for your business. Keep these considerations in mind when you decide whether or not a video platform has the capabilities you need, as well as whether it offers a high enough level of security to ensure your content stays safe and protected online.
You'll publish a wide range of videos online. Some will be for the world to see, while other will be just for your team. Make sure you choose a video hosting platform that allows you to customize the privacy settings for each video. Designating which videos are private and which are public can help ensure your video content only gets seen by the right people. Consider choosing a platform that allows you to designate privacy settings by individual video or by folder, so you can conveniently protect or open up large groups of videos at once.
Consider choosing a video platform that allows your team members to sign on with their credentials from an existing business account (like Google Apps or Active Directory). That way, employees won't have to maintain a direct login for the video platform, which will eliminate the risk of that login information getting into the wrong hands. A business platform that integrates with your current systems makes video usage and sharing more convenient.
If you use live streaming video, make sure you choose a platform that allows you to control who can see the live-stream videos and who can't. You don't want strangers to have access to meetings with private and confidential information, but you do want to make sure anyone from the public can attend a live-streamed public event like a webinar.
There may be people who you want to ensure don't have access to your online videos. Consider choosing a video platform that allows for domain or IP access restrictions, which means you can specifically forbid internet users from certain domains or IP addresses from viewing the video content you publish online. Make sure you keep your content away from people who should not be viewing it.
If you run a company, you may be ready to take advantage of secure video hosting for your business, both so you can improve your internal communications and so you can master video marketing. For the best and most secure video hosting, consider using Viostream.
Viostream is one of the top video platforms on the web, providing tools for video storage, organizing, sharing, and more. With Viostream, you can publish your videos on the web and keep them safe. Viostream is an excellent choice for secure video hosting for your business because it:
You can also rely on Viostream's analytics capabilities to understand how your videos are performing so you can ensure they are being watched by the audience you want them to be watched by — and if not, how you can improve them to perform better.
For more information on how Viostream allows you to publish and manage your videos in a convenient and secure space, contact our support team to discuss your specific business needs.
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