As the world (increasingly) shifts to digital-first experiences, companies are using webinars to engage with their audiences. A 2021 report from Business Wire shows that webinars in the U.S. rose by a staggering 162% in 2020, with a combined attendance of 60 million. Marketers and salespersons swear by webinars to engage leads and increase revenue.
How can your organization cash in on the trend? It starts with upping your presentation game. Let's look at some best practices for presenting online.
Doing a virtual presentation can be nerve-racking. Fortunately, you don't have to be a charismatic leader to pull off great presentations. With some preparation and a lot of practice, you can sail through your next webinar. Here are five best practices for presenting online to help you prepare.
Technology lies at the forefront of any successful online presentation, so you must choose tools that are reliable. Google Hangouts is a decent option if you are on a tight budget. However, if you need to track analytics, opt for a more dedicated, robust option, such as Viostream. Whatever platform you are using, get familiar with it well before you host your event.
Hardware tools are just as important. Check your laptop, camera, lighting, microphone, and any other piece of gear you plan to use during the presentation. Make sure everything is in order and can handle online streaming. Invest in a reliable internet service provider (ISP), especially if you are live streaming the event, and do a dry run a couple of days before the scheduled event to identify any glitches in your system.
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That weird acronym stands for:
Use any of the above best practices for presenting online as a starting point for your presentation. Such techniques help lay the foundation for your webinar, which is critical to improving engagement rates.
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Keep it simple, stupid. This is somewhat of a cliche, but for a reason — it works.
Don't overcomplicate your presentation with too many slides, animations, or transitions. Figure out the absolute essentials to drive your point across, and remember that less is more when it comes to presenting online.
Camera shyness is a real thing. But with practice and some basic considerations, you can come out flying. For instance, look directly at your webcam or your camera instead of the screen. This helps you make eye contact with your virtual audience. Wear something comfortable but appropriate. You don't want to be presenting in your joggers to a group of mid-level executives.
Before you go live, practice speaking in front of the camera as many times as you need to get comfortable. When you're ready, enroll the help of a friend to listen to your presentation and give you feedback.
Also, be sure to include contingency plans in your practice sessions. What is your strategy going to be if you suddenly panic during the presentation? How do you plan to calm your frayed nerves before your online event? Being prepared for these possibilities will make you more confident.
After you're done speaking about the subject, you want your audience to remember you or, at least, look back and feel satisfied. Giving them tangible solutions, takeaways, or advice at the end of your presentation will help, but there is more you can do.
Nothing creates recall value like a good freebie, so you can also include a relevant digital giveaway. It could be as simple as a PDF with a list of tools and resources that are helpful for your audience. In our example of presenting to a group of independent musicians, a thorough checklist for their release day is a pertinent idea.
Similarly, if you are presenting to employees in the workplace, maybe giving away actionable productivity tips will work. You could even give them access to exclusive content that's reserved for industry professionals, such as market research reports.
If you can, end the presentation with some humor. If you can tie it back to your icebreaker at the start, you have nailed it.
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Here is a quick checklist to help you navigate the pressures of presenting online. You can print out these best practices for presenting and keep them handy while preparing for your online events:
Delivering seamless video experiences to your audience can be tough, especially if your audience is tech savvy. There are a million things that can go wrong. That's why we built Viostream, a scalable, failsafe video hosting platform. Viostream lets you host interactive live streams, capture detailed audience analytics, and control access to your video content. Level up your video strategy with Viostream.