How to Engage Employees Virtually Through Traning Videos
The COVID-19 pandemic has changed the office landscape, resulting in hybrid workspaces and a larger remote workforce. As a result, employers must find ways to train employees virtually while ensuring that the training regimen is still engaging. Engagement is critical — employees not only expect proper training sessions and materials but also desire effective training programs that are interesting and fresh, rather than dull and bland.
How many PowerPoint presentations would you want to sit through in a day? After a while, the information presented simply becomes a blur that is difficult, if not impossible, to retain.
Videos, on the other hand, have emerged as the optimal virtual employee training option.
But even videos can become wearisome if they aren’t designed to pull in the viewer's attention. Creating interesting, informative, and engaging training videos doesn’t have to be overly difficult or time-consuming if you consider the following tips and best practices.
Use Visuals Over Words
When creating a video for virtual employee training, strive to utilize the visuals to both your and the viewer’s advantage. By showing employees what your message is, you’re creating a visual story that's more engaging, helping employees to better retain the information that's being explained.
Define Your Goal
To avoid creating training videos that are unfocused and confusing, determine what message you are trying to convey at the outset. What is it that you want the viewers to learn and understand? Then, create your script and concept around that message without deviating. You can always create another video that focuses on another topic, rather than trying to cram several messages into one video.
Keep It Simple
Don’t overwhelm your employees with extensive instructions and details that will be hard to remember all at once. Choose a video style that best conveys your message and training, making it easier for viewers to digest what they are seeing and hearing. For example, use a screencast video to show viewers how to use a particular application, and a live-action video when you want to show the actual performance of a product or service. Animation and motion graphics are great for explaining complex processes and topics.
Keep It Short
While it's understandable that not every training video can be wrapped up within a few minutes, do your best to avoid overly long videos. For starters, interest will start to wane, and secondly, long videos require employees to spend time away from performing other important tasks.
While there is no ideal length for a training video, a general rule of thumb is to keep it under 20 minutes. An analysis of several instructional videos and their viewers revealed that viewers were most engaged with videos ranging from 3 to 4 minutes. If a particular topic requires more time, try to break the video up into segments.
Stay True to Your Brand
You may be familiar with your company’s culture, but new employees won’t be, especially when working remotely. Effective virtual employee training introduces new employees to your brand and corporate culture, enabling them to better integrate with the rest of your organizational workforce. Be authentic and use real employees and video from the office in place of voiceover actors or stock video.
Use Your Experts
Whether your video contains only voiceovers or features actual employees, choose those who are passionate about the subject they are teaching. Enthusiasm and apparent knowledge will serve to improve the effectiveness of your virtual employee training efforts.
Give Trainees the Chance to Interact With Your Videos
Include questions that give employees the opportunity to think about how they would handle a situation, or add short quizzes to break up longer videos. You can also add a call to action at the end of the video or invite employees to call and email with comments and suggestions after watching the training video. The chance to interact improves the viewer experience, which, in turn, increases retention.
Enable the Use of Chat During Videos
Allow new employees watching the training videos to interact with one another and/or with the training instructor. This can be done in conjunction with the questions or quizzes added to a particular video. Using a chat board also fosters a sense of community amongst remote employees, helping them feel more connected with one another and the organization as a whole.
While videos are ideal for most when conducting virtual employee training, not everyone learns at the same pace and some will need additional materials to help them better retain the information. Providing a transcript of the video, charts they can download, or other static visual aids they can turn to for additional reference will improve your training regimen and information retention.
Not every subject or message you are attempting to convey will be exciting, but that doesn’t mean the video has to be boring. You can liven up a dull presentation with humor and enthusiasm, and encourage virtual employees to chime in when applicable. Additionally, set realistic expectations regarding virtual employee training. You might consider having an experienced employee standing by to answer questions and provide further assistance — a training video shouldn’t be a “set it and forget it” situation.
How Viostream Can Help
Viostream offers video management solutions that enable you to advance your virtual employee training programs and develop a high-performing team. Dedicated video portals, amazing analytics, and secure video streaming are just some of the features that make Viostream the ideal video management platform. Contact our support team and we'll help you find the right plan for your virtual training needs.