Training & Learning
Jun 28, 2022

Why Do Video Analytics Matter for Employee Training?

Video is undoubtedly the new frontier when it comes to employee training and onboarding. As the COVID-19 pandemic forced organizations to go remote, many discovered the power of video for teaching employees about organizational processes and company culture. Video is a powerful tool because it brings your company's lessons to life, conveys your personality, and can clearly demonstrate complex lessons.

Videos are also an opportunity for employees to upskill or reskill, and many have come to expect this benefit from employers. Recorded videos also allow learners to rewatch videos so they can internalize the lessons at their own speed. With recorded videos, you will likely also have access to some amount of video analytics and performance data. But why do video analytics matter for employee training?

In reality, video analytics is not for training participants, but for those doing the training — managers, employers, or those in HR. And that's why video analytics do matter for employee training. Video analytics is essentially robust data sets that are automatically collected by your video platforms. It includes data about who has watched your video, how they watched it, when they watched it, if they watched it all the way through, if they clicked links associated with it, and more. With video analytics, you are able to see if your videos are being watched by the number of trainees you expect, as well as if there is a consistent point people drop off.

If you are asking yourself, "Why do video analytics matter for employee training?" here are some important things to keep in mind as you begin to use video analytics to improve your company training program.

How Using Video Analytics for Employee Training Can Benefit Your Organization

Even if you understand the basics of video analytics, you still might be wondering, "Why do video analytics matter for employee training?" The answer is that, much like video analytics for marketing or any other area of your business, video analytics can help ensure that your videos are achieving your desired results. When your employee training videos do what they are supposed to, you will start to see the following benefits:

  • Save money on live training. Training videos are tools you produce once but can use over and over again. When you store them in an online video host, employees can access and watch the videos on their own schedule, from anywhere they have an internet connection. This is why video analytics do matter for employee training: it allows you to save on costs like paying a trainer, renting space, printing handouts and other materials, and taking your employees away from their daily tasks to attend. 
  • Hone the information. Video analytics give you deep insight into which of your videos are being consumed and which are not, which is why video analytics do matter for employee training. You can also see where in your videos you're losing your audience, or if some videos are being watched multiple times by the same people, meaning they might be too fast or complicated. All of this information gives you insight into whether the method you've chosen to instruct people with is working well or not. If not, you can remake videos or edit them to be slower, clearer, or more entertaining.
  • Strengthen your remote employees. The workforce is changing. More and more workplaces are going hybrid or completely remote. Even so, you can build a powerful workforce that you know is trained well and that knows their stuff. Video analytics allows you to keep track of the training your team is doing and whether you need to encourage team members to watch or re-watch the videos you've sent them. It's difficult to mentor new employees or keep a watchful eye on your team from far away, but video analytics can help you do just that.

How a Professional Video Host Can Help With Video Analytics for Employee Training

Why do video analytics matter for employee training? Because they let you see whether your training videos are working or not. They also give you insight into whether your investment is paying off. Video analytics is a way to measure your efforts to determine if you should change what you're doing.

To further enhance your video analytics and training regimes, you might consider utilizing a dedicated professional online video library and manager, which can use to create an online learning management system (LMS). With an LMS, you can create and store training videos curriculum that your team members can review at a self-guided pace from wherever they work. This means they don't have to be live and in-person to complete their company training. They can do it on their own time, from the comfort of their own home. You can then use the video analytics capabilities of your video host to ensure your LMS and training videos are working.

You've seen why video analytics do matter for employee training. So, if you want an online platform that provides you with built-in, best-in-class video analytics, choose Viostream for your video host. Viostream is one of the world's leading online video platforms for enterprises. One of the reasons that Viostream is so popular among businesses worldwide is that it enables better employee training. 

Ready to see what a difference a professional video host can make to your employee training? Start your free 14-day trial of Viostream now.

Stuart Auld
Stuart Auld (Head of Infrastructure) is a multi-disciplinary engineer with broad-ranging experience at executive level delivering operational best practice across customer engagement, technology, change management and process improvement.
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