Video marketing has become one of the main mediums that businesses use today. Content Marketing Institute reports that marketers produce much more video than they used to, with some having increased their video production by as much as 64 percent compared to 2018.
Video is getting plenty of recognition for outbound marketing, but companies are also starting to realize how powerful video can be as an internal corporate communication tool. According to Forrester Research, employees are 75 percent more likely to watch a video than to read documents, emails or blog posts, and recent research in a Forbes Insights study showed that 75 percent of executives watch work-related videos at least on a weekly basis. These stats go to show that video is a powerful tool that can be leveraged for internal corporate communication. But how do you go about making internal communication videos part of your business strategy?
Video is a highly effective tool that can help businesses reach their staff with timely messaging. Let’s take a closer look at ways that video can be used as a tool to distribute information to employees and why internal communication videos are essential for maintaining a productive business culture.
New employees have a lot of information to absorb from the moment they are hired. Employee onboarding has to adequately address the needs of your new employees, but many businesses miss out on the opportunity to do this right. Lighthouse Research and Advisory has reported that companies lose up to 25 percent of new hires each year due to poor employee onboarding.
Video is effective addition to employee onboarding for most positions, offering training on everything from corporate policy to product demos and more. Use video to help make employee onboarding more interesting and engaging for new hires.
Anytime you have any new information or news to distribute to staff, video makes it really easy to do so. Internal communication videos can help you educate large groups of employees much more quickly than doing so in-person or via written material. Having your internal corporate communication videos hosted on a platform like Viostream means that it is easy to access and disperse throughout your organization. Topics can be anything from product tutorials to news briefings to short how-to segments. They can even be used for virtual executive onboarding processes.
To learn more about how Viostream can assist your employee education efforts, start your free trial now.
Retraining and continuing education is a crucial part of keeping a team aligned with business objectives. An internal corporate video strategy can encourage senior employees to refresh their knowledge of your products and services. Not only that, but you want to make sure that your employees stay content and engaged in their work by offering them development opportunities. Otherwise, you might end up losing employees who want to work someplace where they feel they can learn, grow, and be valued.
All organizations have plenty of information to share, and the volume that employees have to keep up with can be overwhelming. Internal communication videos can be the best way to share company news, distribute updates, or keep employees in the loop on developing situations.
There are many ways to boost engagement, but one of the best is to develop and maintain real, authentic relationships between supervisors and direct reports. Using video to connect with employees adds a personal touch to the communication. Instead of reading impersonal emails or memos, employees can learn critical information via a medium that helps create a face-to-face relationship with managers. They can more easily learn to recognize coworkers and managers from seeing their faces in video and this helps to build relationships over time.
Video is a must for an internal corporate communication plan. It is the proven best way to engage employees and boost employee retention. By hosting your videos on a platform like Viostream, you can build a secure online video library to help you manage employee training, build stakeholder engagement, and create a more engaged workforce.
Ready to see how Viostream can revolutionize your internal communication plan? Sign up for a free trial today.
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