Video - it’s a word that sometimes triggers anxiety amongst IT managers and senior executives running large organizations. Everyone knows something about video’s ability to grease the wheels of communications within a company. But where do you start? Can it really be as transformational as some companies claim? And what is it going to cost?
These are not easy questions, but by following these simple steps you should find yourself in a better position to determine if you need a corporate video strategy and how to start adopting one.
One of the great things about video is that it’s easy to shoot and share. But this can be a curse if information reaches individuals or groups it wasn’t intended for.
Think about the different people and groups of people within your organization that need to be connected and informed. You will need to consider everyone across different departments and with different levels of seniority. Depending on the size of your organization, this can get complicated, but a diagram, map, or even a simple list can help.
If you want to develop a video marketing plan in addition to an internal communication strategy, you will also need to consider groups outside your organization as well.
In other words, what are the different applications for video in your organization? Examples might include any of the following:
In addition, think about what viewing platform will best reach the intended audience. If you want to disseminate a commercial announcement to the public at large, a public video sharing site could work. If you have a narrower message meant for a specific subset of employee’s inside your organization (or if you want to have more insight into the performance of your public-facing videos), a professional hosting platform might be the better choice.
There’s a strong likelihood that your organization can start developing and implementing a simple video strategy now. Most people now have access to powerful video technology via their smartphones. This plus the increased speed of mobile and wi-fi networks mean quality content can be shot and transmitted from virtually anywhere.
Before you start buying equipment, take stock of your internal capabilities. You may have an employee that happens to excel at presenting on camera, while another has a knack for framing and visual storytelling.
Furthermore, consider other existing tech resources that may currently be in play in your environment. Do you have company-owned laptops? Then you already have access to the basic hardware needed for screencasts, webinars, and live streams. The faster you can start producing video with the equipment you already have, the sooner you can start implementing your corporate video strategy. You can always upgrade your equipment later on when you have a chance to analyze and assess where the investment will do the most good.
After you begin creating your videos, it’s important to have a content management system or ‘library’ where you can easily manage your assets as well as cater to the growing needs of content you develop in the future.
In the case of live streaming, the ability to have large numbers of people tune in to what is essentially a ‘broadcast’ event is very powerful. But it’s just as important to have processes for people who may have missed a video stream, or who wish to refer back, to be able to do so simply and quickly, regardless of where they are and on what device, (video-on-demand). Having a centralized place of record where assets can be managed and distributed from means that your video content can be used and reused as required, much more efficiently.
It’s now a well-worn cliché that social media has set a new bar for communications between companies and their customers. And video has played a key role in this transformation. Each year researchers and the top technology firms report big increases in the proportion of people consuming information in video form. Not only does it make sense to use social platforms to communicate, incorporating video allows for a greater likelihood that your message will be heard and shared. There have also been several studies showing that audiences retain far more information delivered via video, compared with just text communication.
Viostream is a leading provider of a practical yet powerful solution for enterprise communications. Our content library allows you to store your videos in one central repository where you can organize and share them as needed. You can customize access to your content based on a number of security protocols including user-level access, whitelisted IPs, and geographic location. Finally, our advanced analytics tools provide in-depth yet easy-to-understand information about how your videos are performing both among your staff and around the world.
To find out more about how Viostream’s professional video hosting platform can help revolutionize your corporate video strategy, contact our customer support team today.
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