Surprising Video Learning Statistics

Surprising Video Learning Statistics

One of the most effective assets any company has in its tool belt is educational video content. This type of material appeals directly to viewers and delivers quick, valuable, and helpful information. Video learning is no longer thought of as a novel idea. It’s now considered the common standard of content delivery — both in appealing to customers and in the world of corporate learning. Delivery of video has grown quickly over the past few years, and with good reason. It is a very effective, cost-efficient, and versatile training medium with plenty of other great benefits.

Let’s take a closer look at video learning statistics to show what it can do for your corporate communications program.

The Effectiveness of Video

Most people in business have some understanding of the prominence of video in today’s corporate climate. But not everyone understands just how effective it can be. Video learning continues to grow as it is the preferred medium of learning and development when it comes to connecting with millennials in the workforce and expanding mobile learning options for employees.

The effectiveness of video learning has been confirmed in case studies by Fortune 100 blue chips like IBM and Microsoft. Analysts at Forrester, Bersin, and Gartner have produced research to support it. And many L&D associations include video as a component of their own training, onboarding, promotion, and communications. Basically, video is the new normal.

Video Learning Statistics You Need to Know

For companies looking for ways to improve their corporate communications, there’s no argument that video should be a part of your strategy. From increased quality to reduced costs, the benefits of using video for on-the-job training are well documented.

Video Makes Employee Training More Effective

Getting employees to absorb and remember elements of training can be a challenge. Recent data from the SAVO Group shows that just seven days after a training session, the average employee will have forgotten 65% of the material covered. And after six months, that number rises to 90%. Adding video can improve people’s ability to remember concepts and details - with effects that increase over time.

Video engages viewers more than speaking and documents do, and adding video can improve people’s ability to remember concepts and details. Video gives your training content a boost as it’s happening and also improves the audience’s ability to remember information you presented longer.

Video Reduces Cost of Employee Training

For many companies, especially larger ones with multiple offices, training employees can be a huge expense. Traditional in-person training involves travel, lodging, event spaces, etc. IBM found that getting its employees to an event cost up to 40% of the cost of the total event.

Gartner’s research recommends video as an alternative to in-person training. Industry data shows that the use of virtual classrooms, webcasting, and video broadcasting is highest among large companies (Training Magazine, 2019). In 2019, 88% of large companies used these technologies. On the other hand, 77% of midsize companies and 64% of small companies reported using these tools.

Microsoft launched an internal video portal designed to deliver training to its employees with the aim of reducing classroom training-related costs. The initiative was a successful one, reducing the per-person cost of eLearning from $320/hour to just $17/hour. A saving of almost 95%.

Video Helps You Train On-Demand

Today’s fast-paced culture presents a problem for trainers who want to ensure that everyone receives the right training when it’s so hard to get everyone in the same place at the same time. Recorded training sessions allow the material to be available online for playback whenever the viewer has time.

Deloitte reported on the time constraints of employees when it comes to important developmental activities such as learning. The report found workers only had an average of 1% of their working time to spend on learning in a typical week. This equates to only 24 minutes per week of an employee’s time on the clock. By providing pre-recorded videos and training sessions, employees can choose how and when to fit continuing education into their individual schedule.

How Viostream Can Help

In the world of online video learning, high-quality video streaming is vital. This is where Viostream can help. Viostream is a leading enterprise-grade video platform for businesses of any size. Whether you’re a large organization or small business, we have the video solutions you can depend on.

Ready to get started? Contact our customer support team to learn more about how Viostream's professional video hosting platform can help improve your business communications today. You can experience all the benefits of a centralized video platform that helps you manage and keep your videos all in one convenient location.

Stuart Auld
Stuart Auld
Stuart Auld (Head of Infrastructure) is a multi-disciplinary engineer with broad-ranging experience at executive level delivering operational best practice across customer engagement, technology, change management and process improvement.
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