Video Marketing: The Complete Guide to Video Marketing
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September 22, 2021

Paul Vecchiato

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    Viostream's Video Engagement Scores

    Video metrics can help you understand whether your audience is engaged in your video content. For instance, Viostream's unique video engagement scores give you instant, at-a-glance insight into the performance of your videos.

    Using your video engagement score in conjunction with the other exclusive, in-depth analytics and data Viostream provides, you can quickly understand how your audience is engaging with your content. In this article, we will explore Viostream's video engagement scores in more detail, along with how they're calculated and how they can benefit your business.

    What Are Video Engagement Scores and Why Do They Matter?

    Viostream offers in-depth analytics to help you understand your audience and how they're interacting with your content. For starters, you can track all the "standard" metrics, like how many videos viewers are watching and how long they're spending on each video. These metrics help you identify your best-performing videos, which can help guide your future video creation process. You can also see video trends with interactive heatmaps that organize viewing patterns based on time of day, location, and device.

    All of these metrics help users delve deeper into their video content and better understand what their audience likes and interacts with the most. Add to this list our one-of-a-kind video engagement scores, and utilizing your in-depth analytics has never been simpler. The video engagement score, on its own, gives you a snapshot of a particular video's performance.

    Like all the analytics tools Viostream offers, you can use video engagement scores to gain real-time, relevant, and highly valuable insights into what your audience is doing with your video content.

    How Are Video Engagement Scores Calculated?

    Before you start using a metric like Viostream's video engagement scores, it's important that you understand what exactly these scores represent.

    Viostream calculates its video engagement scores with a two-part equation:

    1. First, multiply the total number of plays by the duration of the video in minutes.
    2. Second, divide the first number by the total minutes watched.

    To help you understand this calculation process, let's use an example:

    Your 7-minute video has been viewed 1,203 times, with a total view time 5,600 minutes. When we multiply the total number of plays (1,203) by the duration of the video (7), we get 8,421. This is the number of potential view minutes if all 1,203 viewers had viewed all 7 minutes of the video. When we divide that number by the actual view minutes (5,600), we get a video engagement score of 1.5.

    If the video had been watched all the way through every time, the number of actual view minutes would have also been 8,421, which would give us a video engagement score of 1--the highest score possible.

    A "perfect" score is extremely rare and hardly ever permanent, so don't get discouraged if you don't get there. Just be aware that the closer a video's engagement score is to 1, the better it is likely performing (though we recommend utilizing the rest of Viostream's analytic tools to verify that).

    Improving Your Video Score

    Viostream's video engagement scores are calculated based entirely on the actual performance of your video content, which means there's nothing you can do to "improve" your score other than creating more engaging content, perhaps in shorter lengths, to ensure your audience stays more engaged throughout the entire video. However, like the other analytics Viostream offers, it's best to view them within the bigger picture.

    The video engagement score on its own won't necessarily inform your future video production decisions. However, it will give you an at-a-glance understanding of how engaging your video content is and help you compare one video to the next, so you can better grasp the format, length, and topics your audience is engaging with the most.

    If you truly want to boost the performance of your videos, you should take advantage of all the analytics Viostream has to offer, especially the most in-depth metrics, like heatmaps. These metrics side-by-side will allow you to gain better insight into your audience, and they can even play a role in your lead generation strategy and other business outcomes if you integrate them with your business intelligence (BI) tools.

    Why Viostream?

    The video engagement scores Viostream offers are just another example of the in-depth analytics and data-driven tools we provide to our users. Viostream is the ideal platform for gaining control over your video content, shaping user experience, and improving audience engagement through real-time insights and adjustments.

    Interested in learning more about how Viostream can help your brand improve its reach and engagement? Explore all of Viostream's features for yourself. We let users get hands-on with a free trial that unlocks all of Viostream's great features and detailed analytics. Explore Viostream's features and see if our platform is the right fit for your company.

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