Why Corporate Webinars Are on the Rise

Why Corporate Webinars Are on the Rise

Times have changed since the rise of the COVID-19 pandemic, and while virtual meetings were becoming more popular over the last decade, they have now become the norm in the business world. This is especially true for the corporate webinar, where companies are hosting large meetings and educational events online, rather than having people attend in person. Corporate webinars allow for a much larger audience at considerably reduced costs.

If you are curious about whether hosting corporate webinars is right for your company—and why so many more organizations are doing it—read more about what exactly a corporate webinar is, why they've skyrocketed in popularity and what benefits you can reap from jumping on the bandwagon.

What Is a Corporate Webinar?

A corporate webinar is an online "seminar" or event hosted by a business to a select group of individuals. Live video of a speaker or multiple speakers may be broadcast to live audiences and slideshows or visual components may be shared. While webinars aren't two-way conversations, they can incorporate feedback from audience members via technology that allows for Q&As, surveys, votes and more.

Why Are Corporate Webinars Becoming More Popular?

There is no doubt that during the pandemic, the webinar grew in popularity. While webinars have been around for a long time, businesses understood that their best chance to educate and reach wide audiences while people were isolated was to host large events online. ON24, a company that specializes in hosting and marketing webinars, did a study recently about the rise in webinars during the 2020 lockdowns. Their ON24 Webinar Benchmark Reports 2020 showed that the usage of webinars by businesses increased by 162 percent during that time and that attendance actually quadrupled. In fact, over 60 million people attended a webinar during the year.

With few options for socializing or group interaction, webinars clearly became one of the best options for connecting and learning during the pandemic. As the world continues to feel uncertain about the safety of gathering—and more certain about the ability of technology to connect people around the world—webinars continue to be a resource that more companies are turning toward to remain relevant during a turbulent time.

Benefits of Corporate Webinars for Your Company

So many organizations are hosting webinars, and you may wonder if they're right for your organization. By choosing a webinar over an in-person event, you can benefit from the following perks:

  • Cut down on event costs. You no longer need a venue to hold a large event at your company. Webinars simply require you to have a video and audio equipment that can connect to the Internet. This allows you to cut back on other costs like refreshments, seating, and paper handouts.
  • Reach a global audience. If your webinar is online, anyone invited can attend as long as they have an Internet connection. They don't need to be able to get to your event physically, so you expand your potential reach.
  • Capture a valuable resource to draw more people into your company. Record your webinar and store it in a company video library. This gives you an educational resource that will continue to draw people into your business long after the event is over. A webinar can be a valuable marketing resource and a means of remaining a thought leader if it simply exists in video form on the web.

Ready to Host Your Own Corporate Webinars?

If your organization is ready to take advantage of webinars as a way to grow your business, strengthen your reputation as a thought leader in your industry, and attract a new audience, one tool to rely on is Viostream. Viostream is one of the world's leading video platforms that is oriented towards businesses and organizations. With Viostream, you can take advantage of a range of features, including a central video library, where you can store all of your company's videos in one place and allow everyone to watch them in a branded player.

Want to see how Viostream's hosting capabilities can help your company? Try our free trial today. Explore the platform to see all the features we have to offer, then watch as the power of video helps your organization to become more tech-forward, have a much wider reach, and make a greater impact in your industry.

Evan Parker
Evan Parker
Chief Executive Officer
Evan is the Chief Executive Officer, with over 15 years of leadership experience across technology, management consulting & military service.
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