Why Is Internal Communications Important?

Why Is Internal Communications Important?

If your organization struggles with internal communications, finding success may be challenging. After all, if a team can’t communicate effectively and get along, many workplace issues can arise. This leads to the very important question: why is internal communications important?

According to a recent study, 60% of companies don’t have a long-term strategy in place regarding their internal communications. This is an alarming statistic. As people quit their jobs and change careers, a lack of engagement and communication could be a top reason. People want to feel valued at their jobs. When they voice their concerns or have any communication overall, they want to know they've been heard.

Unfortunately, this isn’t the reality at many businesses. While some organizations understand the importance of internal communications, others struggle. In this post, we’ll answer the question, why is internal communications important as well asdiscuss how to improve your internal communications efforts.

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Why Is Internal Communications Important? — Boosts Company Culture

Company culture is driven by internal communications. If your business struggles with internal communication, the culture may suffer. When there’s a strong internal communications strategy in place, it can flourish.

Even something as simple as a message from the CEO can do wonders for culture. Every announcement, news update, or workplace change impacts the culture within an organization. Even if there’s negative news, most employees still want to hear about it.

As you’re building or redesigning your internal communications strategy, emphasize company culture. It should be the driving force behind the entire plan. A great way to do this is through video announcements, which add a more personal touch to your company news, team updates, or even training material. This can all improve company culture and lead to a more successful business.

Why Is Internal Communications Important? — Drives Employee Engagement

As a leader at any organization, one of the top objectives should be to improve employee engagement. If your employees don’t feel tuned in to the larger organization, then you might not have them for much longer.

When trying to make improvements in this regard, you shouldn't make these decisions on your own. To truly find a cohesive strategy that everyone agrees with, you’ll want the right team members at the table. This typically includes company managers, leaders, partners, and, of course, employees.

While there are several things to discuss at these meetings, a top area of focus should be how better recognize and involve employees. Many employers out there don’t ask their employees about key decisions within the business, which makes these workers feel unappreciated. If employees have more of an opportunity to share their opinions and ideas, their level of engagement can skyrocket. Not only can this lead to a happier team, but it can also lead to better, more well-rounded decisions as an organization.

So if you're wondering why is internal communications important, employee engagement is a big reason why.

Related: How to Engage Employees Virtually Through Training Videos

Why Is Internal Communications Important? — Keeps Everyone Informed

Another top answer to the question "why is internal communications important?" relates to keeping everyone informed. When internal communications are lacking, workers may have no idea what’s happening around the organization. When a coworker gets fired or a new client is signed, all employees should be informed at once. If they aren't, you risk the information being unevenly distributed, with some employees in the know and other left in the dark. This can cause both engagement and productivity can plummet.

As your team comes to work every day with the same goal, being on the same page is essential. Not only does this reduce confusion, but it also drives efficiency. When internal communications suffer, this may cause you to miss a meeting, an important deadline, or that email that’s been in your inbox for weeks. Simply put, a poor internal communications strategy can cause many inefficiencies throughout the entire business.

When there are internal issues at an organization, such as with internal communications, this can carry over to your external communication efforts. This is where things can become very costly. Once your customer service drops and clients aren’t well-informed about news or updates, your revenue can take a hit. By focusing on internal communications, you’re not only improving the workplace culture and employee experience, you’re boosting the success of your external efforts.

Related: How to Make Internal Communications More Effective

How Viostream Can Help

Now that you have more clarity on the question "why is internal communications important?" it's time to implement some changes at your organization.

Here at Viostream, we believe that video can help your internal communications thrive. Every single day, our customers utilize our platform to create high-quality videos, manage them in convenient libraries, and share them with their amazing team. Whether you’re posting news about the business or brainstorming with employees, Viostream can simplify the internal communications process.

To power employee engagement, improve communication, and drive business success, start a free trial with Viostream today.

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Evan Parker
Evan Parker
Chief Executive Officer
Evan is the Chief Executive Officer, with over 15 years of leadership experience across technology, management consulting & military service.
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