In the aftermath of the COVID-19 pandemic, more companies are embracing a hybrid or asynchronous work culture. Either option means a more distributed workforce (sometimes across time zones), which can pose a communication challenge. Yet, there are advantages of video presentations over written text that can alleviate many of those challenges.
Most consumers would rather watch a video to learn about new products than read a PDF or a blog post. With the proliferation of the internet and streaming services, video is continually rising as the preferred medium, particularly in the 18 to 35 age group. Familiarity with the medium builds a strong case for including video presentations in your internal communications and marketing collateral. However, that is not the only reason. Here are five more advantages of video presentations that build a compelling case for investing in useful video content.
Blame (or thank) human biology because human brains process visuals much faster than text. Research suggests that the brain processes visual cues simultaneously, much like a modern-day CPU, but it only processes written language sequentially. This bias toward visual cues is one of the primary advantages of video presentations and the reason why videos attract better engagement rates. Not only are people more likely to engage with a video for longer compared to a blog post, but they are also more likely to click on video content. The latter can be attributed to more appealing aesthetics of moving images.
The higher engagement rates of video content can be helpful for marketing, employee learning programs, and even corporate communications. For example, imagine explaining company culture and ethos with a short video, including a personalized message from the CEO for new hires, instead of through a packet of written information. Video presentations can take your employee onboarding experience to the next level.
Related Reading: 3 Types of Videos to Include in Your Onboarding Process
There are ways to make your written text more interactive, such as with the help of clickable infographics. One of the many advantages of video presentations over written text is that the possibilities increase several fold. For example, if you use video presentations for a learning program, you can include short quizzes at relevant times to break the monotony. Participants can take these quizzes and instantly check their progress.
Similarly, you can have clickable regions in your video presentations that give viewers resources for learning more about the subject. You can even include annotations for different sections of your video. Viewers can jump to these sections, thus enabling a non-linear learning curve.
Related Reading: How to Train Your Remote Staff
Learning programs aren't the only place in which interactive video presentations have the upper hand. Even marketers can utilize the interactive possibilities of video for better conversion rates. For instance, you can make a video guide for a new product you are launching and include a CTA within the video that takes viewers directly to the product page.
Talking about advantages of video presentations would be incomplete without talking about accessibility. You have a lot more accessibility tools at your disposal with video than you do with text. For example, with captions and subtitles, you can make your content accessible to people with certain disabilities. Captions can also help mitigate language barriers, a crucial advantage for a diverse workplace. With video captions, it becomes easier to integrate people from different regions without running into communication problems, especially when onboarding new employees.
Similarly, video can come in handy for new internet users. Not everybody has grown up with the internet, including baby boomers and people from economically disadvantaged regions. Video presentations make it easier to communicate step-by-step guides to users who might not be very tech literate.
Government organizations can also reap the advantages of video presentations. Video can be especially useful for bridging knowledge gaps and digital divides in society. Disseminating crucial information quickly in a format understandable by a large section of society can make a world of difference.
Video presentations afford more flexibility to viewers, especially in learning programs. Participants can learn on their own time and rewatch presentations when they need to refresh their memory.
With modern video platforms such as Viostream, companies can even control access to their video content. Thus, they can segregate their training modules according to the skill level of employees. Controlled access to content opens up the possibility of gamification of content, which can be incredibly helpful for increasing engagement.
This is one of the key advantages of video presentations. Knowledge sharing is key to building an inclusive company culture and fostering employee growth. With video presentations, you can build an entire vault of internal content to share with new hires. This way, you do away with corporate communication that might be scattered across different mediums, such as employee handbooks, company articles, PDFs, and whitepapers.
Practice and experience are two key factors for creating engaging video presentations. But, if you are just starting, you may appreciate some basic pointers.
First, include split screens in your video presentations for optimizing screen space. In the case of product demos, you could split the screen between a close-up of the product and a zoomed-out shot of the presenter. Here are some more tips for creating better video presentations:
Related Reading: How to Make Teaching Videos That Stick
Imagine product videos that leverage in-depth analytics to drive more engagement. Dedicated video portals for employee training. Engagement tools to make your videos more sticky and fun. Viostream can do all of that and more.
It's time to unlock the power of video for your corporate communications and marketing strategies. Leverage all the advantages of video presentations on the most scalable and secure video hosting platform.
A new Panopto vs. Kaltura vs. Viostream review that compares features, costs and more. What is the best online video platform?